Television

ABP News Network joins hands with Amplify.ai’s AI-driven virtual assistants to drive consumer interactions, analysis, and customized content solutions

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MUMBAI: Amplify.ai, a Silicon Valley-based AI solutions provider, joined hands with one of India’s largest news conglomerates, ABP News Network Pvt Ltd. (ANN). As per the strategic partnership, Amplify.ai has developed AI-powered chat assistants on Facebook Messenger for multiple ANN Group subsidiaries. The solutions are live on its three of the most prominent social channels- ABP News, ABP Live, and ABP Majha, in Hindi, English, and Marathi.

The AI-driven chat assistants are enabling ANN Group’s content consumers to receive customized news content with ease. They can discover live news, regional news, stories around a particular topic, receive daily updates, etc. via Facebook Messenger. Offering consumer interactions on Messenger, analysis, and customized content solutions, Amplify.ai has yielded over one million subscribers within two months of going live on ABP News, ABP Live, and ABP Majha.

Commenting on the association, Mr. Kartik Walia, India Operations Head, Amplify.ai said, “The digital market is coming of age in India and with it, creating huge opportunities at the intersection of messaging and social media. Indian users rely on social media for their daily fix of entertainment and news. Building on this development, we are delighted to join hands with ABP News Network to extend an evolved and streamlined AI-powered communication solution to its audience. We are affirmative that joining hands with one of India’s largest news conglomerates will help us to drive meaningful conversations on social media.”

Echoing a similar thought, Mr. Avinash Pandey, CEO, ABP News Network Pvt Ltd - added, "ABP News Network always maintains the best industry practices in news dissemination while abiding by its strong ethical values. Our vision is to create an informed society which is aware about everything happening around them. We are glad to join hands with Amplify.ai for AI-driven chat assistants that are both easy to use and solve strategic tasks. We are looking forward to a fruitful relationship with Amplify.ai.

Amplify.ai is the industry’s first and only enterprise-class Conversational AI platform. It has partnered with a number of industry leaders including Facebook, Facebook Messenger, WhatsApp, Instagram, Google’s AdLingo, and Reliance Jio alongside others. Till date, Amplify.ai has catered to more than 175 million end-users and has successfully driven over 2.5 billion consumer engagements.

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