Television

ABP Asmita becomes No.1 Gujarati News Channel

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/27/abp.jpg?itok=GAROur66

MUMBAI: ABP News has launched a brand campaign for ‘ABP Asmita’, which has become the No.1 Gujarati News Channel, adding 10 million viewers weekly, a reach that has increased almost 10 times in the last three year. With a meaningful brand tag line of ‘सच का आईना जो खबर बन जाती है’ ABP Asmita has witnessed phenomenal growth in viewership.

ABP Asmita has carved out a niche for itself offering in depth news insights and coverages and has been a clear No 1 in terms of choice of viewers. The brand campaign highlights ABP Asmita’s brand ideologue and highlights the journey it has taken over the years, creating top of mind recall in urban markets. The channel has established itself as a clear leader offering the most authentic, unbiased and researched news content in interesting formats. The brand campaign shows ABP Asmita’s course of becoming the leading regional news channel of Gujarat and all the rigorous efforts that has gone in achieving this accolade, which combines developing creative content and prompt reporting with insightful analysis of news and current affairs.

Mr. Avinash Pandey, COO, ABP News Network said, “ABP takes great pride in providing the best and most researched content to the discernable viewers and this feat of becoming the No 1 Gujarati news channel is a testament of our continued efforts and commitment. ABP Asmita’s resounding success is a conjoined effort of all at ABP, who have been in pursuit of excellence and helped curate the best quality and well researched content that has given us the edge over others. This accomplishment also comes with a responsibility to keep pushing ourselves to continue with this exercise of creating innovative programming and providing our viewers with an understanding of news and perspective that would have an impact on their daily lives.” 

The brand campaign for ABP Asmita started promotions on the channel, from 19 November and will be amplified across ABP network’s platforms. The campaign will be further accentuated on Radio, Print and OOH mediums.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628077533645.jpg?itok=nEYFWb74
ZEE Kannada’s new show 'Hitler Kalyana' to take off on 9 August

Mumbai: Regional GEC, ZEE Kannada has announced the launch of its new show ‘Hitler Kalyana’. Premiering 9 August, the show will air every Monday to Friday at 7 pm only on ZEE Kannada and ZEE Kannada HD. ‘Hitler Kalyana’ is the story of three daughters-in-law who set out in search of a suitable...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628074959831.jpg?itok=UAU8eng0
ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia. Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/vinod-bhanushali.jpg?itok=cEDj0Sgh
Vinod Bhanushali moves on from T-Series after 27 years

Super Cassettes Industries (T-Series) president of global marketing and media publishing Vinod Bhanushali has resigned from the company after serving it for 27 years. He has announced his plans to pursue his entrepreneurial dreams and is setting up a boutique content company.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/nina-colors.jpg?itok=pUJG8z6L
COLORS' Balika Vadhu returns with Season 2

COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627999484498.jpg?itok=KPWEBV3s
Essel Group chairman Subhash Chandra settles 91% debt to 43 lenders

Mumbai: Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off the lenders. The Zee founder revealed that over 91 per cent of the debt has been settled to 43 lenders, and the remaining dues are in the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627998765579.jpg?itok=YZ_LapRf
SPSN signs nine sponsors for India Tour of England

Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday. Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627994495585.jpg?itok=6kf_wlC8
BBC Studios, Applause Entertainment reunite for Indian adaptation of 'Guilt'

Mumbai: Aditya Birla Group’s Applause Entertainment and BBC Studios India are set to collaborate again for the Indian adaptation of the British mystery thriller Guilt. The as-yet-untitled Indian remake will be directed by Shaad Ali with actors Jaideep Ahlawat and Mohd Zeeshan Ayyub playing the lead...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627980433223.jpg?itok=Njh9x8Cs
SBS inks deal with GoQuest Media to air Czech crime thriller in Australia

Mumbai: Global independent content distributor GoQuest Media on Tuesday announced that it has concluded an exclusive deal with Australian national pubcaster SBS. The deal sees SBS acquiring the AVOD rights for the Czech crime thriller 'Rats'.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/abp.jpg?itok=PfWhshRJ
Case study: ABP News joins ActionAid to salute Covid heroes through special series –‘Salaam Rakshak’

The second Covid wave hit India with devastating consequences- there was a huge upsurge in cases accompanied by loss, despair, and heart-breaking scenes in homes and neighbourhoods across the country. But amid the gloom and chaos, if there was one silver lining it was the extraordinary humanitarian...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required