#AajTakSabseTez campaign’s 3rd Film ‘Afwaah’ is creating ripples in the Indian news ecosystem

#AajTakSabseTez campaign’s 3rd Film ‘Afwaah’ is creating ripples in the Indian news ecosystem

The New Film highlights the rampant practice of Rumour Mongering in News


New Delhi: As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel AajTak, today launched the third film of the series. The film titled ‘Afwaah’ features AajTak’s star anchor Anjana Om Kashyap and demonstrates the adverse effects of rumour mongeringin news which if unchecked poses a danger to the society at large. What makes the film really interesting is its tongue in cheek style, shot in a salon setting, which also happens to be the epicentre of all random national and political news & opinions.

Conceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, #AajTakSabseTezcampaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. While the first film ‘SachKa Band’ brought to light the exaggerationof events while presenting the news, the second film ‘Achaar Gully’ highlights the importance of credibility over sensationalism and how AajTak does not conform to the growing trend of spicing up news.

Being the most watched and trusted News Channel in India for 20 years, AajTak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, AajTak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. AajTak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. 

These films while depicting AajTak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face!