Television

Aaj Tak Scores Big; Wins Its First International Award At Prestigious AVTA 2018

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MUMBAI: Aaj Tak’s number 1 position remains unchallenged, even on international grounds! India’s number 1 Hindi news channel has just won the award for “Best News Channel Of The Year” at the fifth edition the prestigious Asian Viewers Television Awards (AVTA) in London, UK. The acclaimed awards took place on December 15, 2018 in a grand pomp and show affair.

Beating its fierce competitors like ABP and NDTV news channels, Aaj Tak with this big win, has firmly declared its legacy on international grounds as well.

This is a joyous and proud moment for Aaj Tak as the news channel known for its bold and veracious content since past 18 years has proven once again that when it comes to credible news, there is no one else like brand Aaj Tak. And, this is just another feather added to Aaj Tak’s already over bulging cap of achievements. Take a look:
•India’s No. 1 Hindi news channel since past 17 years (Source – BARC, 15+ NCCS All, Period – Wk19’18 to Wk 26’18, Market – HSM, Cume Coverage)

•On the week of Bollywood actress Sridevi’s demise, Aaj Tak’s coverage was 160 million (Source – BARC, TG – 15+, HSM, WK – 09’18)

•Karnataka election counting day, Aaj Tak received 5 Crore audience (Source – BARC, Universe, India, period – 15th March 2018, cov in cr)

•In Bollywood actor Salman Khan’s verdict week, Aaj Tak’s market share was 16.9%, Aaj Tak viewership- 25% more than No.2 news channel. (Source – BARC, TG – 15+ NCCS ALL, HSM, market share calculated based on 12 Hindi News Channels)

•India’s No.1 Hindi News Channel with a record-breaking influential social media standing- YouTube, Twitter, Facebook

•Aaj Tak has 2 time more viewership than the No. 2 Hindi News channel (Source- IRS 2017, Most Watched Television)

The Asian Viewers Television Awards are an annual award ceremony that celebrate the best of Asian talent. They are the only event of their kind that honors the Asian television talent in United Kingdom.

Aaj Tak with its fearless take on news worldwide wishes to present all sides of the story to its viewers in a unbiased, unabashed and uncensored manner. And with this award, it looks like Aaj Tak has been walking on the right path since past 18 years.

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