Television

Aaj Tak leads tally with a reach of over 100 million

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MUMBAI: The current leader in the Hindi News channels' genre Aaj Tak has managed to garner a reach over 100 million Hindi Speaking Market (HSM) viewers for four weeks in a row as per Broadcast Audience Research Council (BARC) India analysis (Mkt – HSM (U+R), TG - 4+ Yrs, NCCS All, Wk -46 -49’ 15, Avg Weekly Coverage).

With this feat, Aaj Tak has managed to widen the gap between itself and the other trailing news channels.

India Today group CEO Ashish Bagga said, “As the undisputed leader, Aaj Tak is not just the torchbearer of society but also of the news industry in India. The channel has always reached great heights and paved the way with its thought leadership initiatives and journalistic excellence. I congratulate the entire team at Aaj Tak for this milestone.”

“In addition to Aaj Tak crossing the 100 million mark, the channel also held the distinction of being the clear No. 1 channel across all important TGs during this period (Source: BARC Rating System, Mkt – HSM (U+R), Period: Wk 46 – 49’ 15, Share %),” the channel said in a media statement.

In terms of cumulative reach, Aaj Tak is followed by ABP News with a reach of 87 million. India TV holds the third position with 85 million while with a reach of 79 million, News Nation is in the fourth position above IBN7, which witnessed a reach of 62 million.

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