Television

Aaj Tak and India Today TV emerge as top scorers on Budget Day

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MUMBAI: Aaj Tak and India Today TV, the Hindi and English news channels of India Today Group were the Budget Day’s most preferred news destinations, perched pretty well atop the news viewership table.

The 2019 budget presented by the Indian Government on 5th July had millions tuned in. Throughout the reporting of the budget, India Today TV and Aaj Tak helped all sections of the populace decipher the various complexities of the budget, and delivered key insights regarding the state of the country’s economy. 

Here’s how Aaj Tak fared during budget hours compared to other networks:

Channel

Gross Impressions (0000s)

Aaj Tak

3698

Zee News

2149

ABP News

2148

India TV

2125

News18 India

1091

* Source – BARC, 15+ NCCS ALL, Time Band – 11:00 – 14:00, period – 5th July 2019, Market – HSM

Through their decades of experience, the most respected and popular journalists of the country delivered comprehensive facts and insights on the budget on both India Today TV and Aaj Tak, and political experts on these platforms drilled down several vital aspects of the policies announced. With this impeccable reputation behind them, both Aaj Tak and India Today TV established themselves as the No.1 news destinations on Budget Day.

Here’s how India Today TV fared compared to other channels:

Budget Day

Budget Hours

Channel

Impressions'000 {Sum}

Channel

Impressions'000 {Sum}

India Today TV

45.1

India Today TV

27.6

Times Now

35.5

Republic TV

4.3

Republic TV

28.2

Times Now

3.5

Mirror Now

22.7

Mirror Now

2.0

NDTV 24x7

18.1

NDTV 24x7

0.4

CNN News18

9.2

CNN News18

0.1

Source for Budget Hours: BARC, Mkt: Mega Cities, Time Band: 1100-1300hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000

With a resounding victory on budget day, both the channels have established themselves as the bastions of solid reporting and the gold standard in their respective genre.

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