Television

Aaj Tak adds an animation edge to Singham Returns

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/19/singham1_0.jpg?itok=h7YVr0Al

MUMBAI: Aaj Tak the nation's most watched News Channel has taken movie partnerships to the next level with an exclusive tie up with the upcoming mega movie - 'Singham Returns' starring Ajay Devgan and Directed by  Rohit Shetty.

Aaj Tak leverages on the larger than life role of Ajay Devgan in the film for promotions of the popular show - Halla Bol on the channel. High quality animations have been used in the series of cobranded promos that drive the message of 'Halla Bol' and encourage people to boldly take on the burning issues of today.

Speaking on the partnership, the Director of the film Rohit Shetty said: "It is a great and unique video conceptualized by Aajtak and we all are quite happy to see the way it has been created as it will further spread social   awareness amongst the people."

The first video shows the animated character of Singham helping an Ambulance to get out of traffic to reach the hospital. The video is already running01 across TV Channels and digital platforms of the group. Ajay Devgan the lead star of the film has also tweeted about this unique association (All of us have a Singham inside us. 

The show Halla Bol runs on weekdays at 6 PM on Aaj Tak and has covered crucial topics of public relevance. The episodes highlight the issues faced by the society and economy while also suggesting on a roadmap to a lasting solution with recommendations from expert panellists.

Ashish Bagga, Group CEO India Today added, "Animation is amongst the most expressive forms of communication and I'm glad that with a strong social message hidden behind the initiative, this will be appreciated across classes."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/barc1.jpg?itok=2dnZazss
BARC India renames impressions to average minute audience (AMA)

Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with the technical committee.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/disney.jpg?itok=9Y4dDPWG
20th TV & Touchstone merged under Disney TV restructure

As the overall traditional media industry adjusts to the streaming age, Disney is the latest in line to consolidate its content creation across streaming and linear.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/news1.jpg?itok=9afL4AEZ
'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/filmlance.jpg?itok=RaaYiGRf
Filmlance acquires TV rights to Karin Smirnoff's Jana Kippo trilogy

MUMBAI: Banijay has announced that scripted label Filmlance will adapt for television the critically-acclaimed Jana Kippo trilogy, penned by Swedish author Karin Smirnoff. The series of best-selling novels is set to be developed into a new Swedish drama with international potential. The producer is...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/won.jpg?itok=nYdKfl5o
&PriveHD brings award-winning Spielberg feature 'Lincoln'

The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2 December 2020

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/nagabhairavi.jpg?itok=LTPQ3kpI
Prajwal PD and Anusha Hegde to enter 'Nagabhairavi'

MUMBAI: Zee Telugu’s Nagabhairavi has captivated audiences since its launch with spectacular VFX and the blossoming chemistry between Nagarjuna (Pawon) and Bhairavi (Yashmi Gowda). The story began with Bhairavi losing the magical amulet and moved forward with Pawon knowing his dream girl is...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/sh.jpg?itok=_yKCt4oT
Sayani Gupta-starrer Shameless is India’s Oscar entry in short film category

After Lijo Jose Pellissery’s Jallikattu was selected as India's official entry to the 93rd Academy Awards in the International Feature Film category, another worthy contender has been picked for the Oscars’ short film category – Shameless.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbarc.jpg?itok=ZaIqcy7Q
Guest column: Why BARC renaming impressions as AMA makes sense

What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia.Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/zee_vajwa.jpg?itok=o3z7c0Im
Popular Marathi actors come together for the launch of Zee Vajwa

MUMBAI: Zeel’s Marathi music channel - Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and trendy #FullToVajwa challenge that took social media by storm to brand films promising to amplify Maharashtra’s everyday moments into a mahual with music...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required