1 million people extend their support to NDTV-Aircel ‘Save Our Tigers’ signature drive

NEW DELHI: The third season of Aircel-NDTV ‘Save Our Tigers’ campaign successfully culminated with unanimous support from state governments, school children, youth and concerned citizens. Over a million people from various walks of life came together and partnered NDTV and Aircel in their mission to save our tigers.

Taking the country’s largest and the most comprehensive media campaign on tiger conservation a step ahead, The Signature Drive 2014 was launched in April this year with the Tiger Agenda 2014 focusing on 1) Involve Local Communities in Conservation; 2) Strengthen and modernize the forest department to step up protection; 3) Improve Man-Animal Conflict Mitigation Measures; 4) Increase protection of buffer zones and corridors; 5) Zero tolerance approach to poaching and 6) To make political parties accountable for loss of bio-diversity.

The finale addressed some key concerns during a panel discussion hosted by Vikram Chandra, Group CEO, NDTV Group. The panelists included Brinda Malhotra, Head-CSR, Aircel; Dr. K Ramesh, Wildlife Scientist, Wildlife Institute of India; Anish Andheria, President, Wildlife Conservation Trust and Bittu Sahgal, Founding Editor, Sanctuary Asia who shared their valuable insights into the conservation of tiger and the sustainability of the ecosystem.

Speaking on the occasion, Vikram Chandra, Group CEO, NDTV said, “This is a proud moment for both Aircel and NDTV. We have come a long way during the 3 seasons of the campaign. This time we focused on involving the youth and school children along with the state governments and concerned citizens to extend their support and we are glad that it has been a huge success. At NDTV, we have always been committed to protect and save our ecosystem through various initiatives and we hope this initiative has been able to make a substantial contribution to the cause.”

The eminent panelist opined that while the increase in the number of tigers from 1411 to the current 1706 has been a positive outcome, however, the increase has also resulted in some threats that the tigers may face. The panel discussion raised some key concerns such as Poaching, Man-Animal Conflict, De-forestation, lack of security for Buffer Zones and Corridors and Political Will to take action that could be affect the safeguard of these animals.

Emphasizing the need for immediate implementation of measures to safeguard these animals, Brinda Malhotra, Head-CSR, Aircel said, “Aircel and NDTV together, for the third time, committed themselves to gain public support towards six immediate action points of Tiger Agenda 2014. From creating awareness on the plight of our national animal when we started, to mobilizing mass support, participation and contribution today, we have come a long way. We are overwhelmed by the response we have received this time. It is now imperative for all stakeholders to implement the measures that are needed to conserve and protect the present and the future of the tigers and the ecosystem.”

The Signature Drive 2014 also initiated World Tiger Day Art Competition for Children to raise awareness across 6 cities (World Tiger Day hubs across the metros) to collect signatures. Chief Ministers of Key Tiger States of Madhya Pradesh, Uttarakhand, Bihar and Rajasthan supported the Tiger Agenda under this initiative.

The special show capturing the discussion on the occasion of the closing finale of the Aircel-NDTV ‘Save Our Tigers’ campaign will be telecast on September 20, 2014, Saturday at 11:30AM on NDTV 24X7.

Latest Reads
Wimbledon 2020 becomes latest sporting event to be cancelled due to Covid-19

For the first time since World War II (1945), the Wimbledon Championships 2020 has been cancelled by a year amid rising concern of the novel Covid-19 pandemic, confirms All England Club Lawn Tennis Club (AELTC) in its official press statement.

Television TV Channels Sports
NBSA advises news channels to use social media content after thorough verification

MUMBAI: The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme...

Television TV Channels News Broadcasting
NBA players go head-to-head in first-ever ‘NBA 2K players tournament’

MUMBAI: National Basketball Association (NBA), and National Basketball Players Association (NBPA) announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players from 3 April on ESPN and ESPN2. NBA players, including top seeds Kevin Durant of the Brooklyn...

Television TV Channels Sports
Sony Pictures Networks India extents broadcast partnership with WWE by 5 yrs

MUMBAI: Sony Pictures Networks India (SPN) and World Wrestling Entertainment (WWE) have announced a five-year extension agreement to broadcast weekly wrestling matches, buttressing the fact that wrestling is one of the most-watched non-cricket sports in India. An official press release said: “With...

Television TV Channels Sports is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

New Delhi: has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how reinforced its...

Television TV Channels News Broadcasting
&TV to re-air ‘Ramayan’ this Ram Navami

MUMBAI:In the spirit of Ram Navami, a festival that signifies the birthday of Lord Rama, &TV is all set to present (Shri Ram Charit Manas Adharit) ‘Ramayan’ on television. The show features popular actors like Gagan Malik, Neha Sargam, Shikha Swaroop, Rucha Gujarathi, Sachin Tyagi, Divyanka...

Television TV Channels Movie Channels
Nickelodeon franchise witnesses 20 per cent growth in weekly viewing minutes

MUMBAI: In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which have in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to nine per cent share in...

Television TV Channels Kids
News18 India unveils special programming of Ram Navami amid Covid19 lockdown

MUMBAI: With a total lockdown across India amid COVID-19 outbreak, News18 India has lined up special programming ‘Shri Ram Yatra’ as the nation gears up for Ram Navami. The programming will take the viewers on an enthralling journey of Lord Rama's life, recalling the legends and tales associated...

Television TV Channels News Broadcasting
Promax India Conference and Awards Show postponed

Given the circumstances surrounding the outbreak of COVID-19 (coronavirus) and the future being uncertain in terms of timings, we have no choice but to postpone the Promax India Conference and Awards Show in Mumbai. For more than 17 years, we have the honour to be your association for the community...

Television TV Shows Awards

Sign up for our Newsletter

subscribe for latest stories

* indicates required