Zing ropes in Arjun Kanungo for World Music Day special video

The special cover will be telecasted on the channel throughout the day on 21 June.

New Delhi: After the success of the first edition of Zing Fan Jam on World Music Day last year, Zing is back with - 'Zing Fan Jam Level 2’. The channel has roped in Bollywood singer & pop sensation Arjun Kanungo and gave an opportunity to two of his biggest fans to jam alongside him and feature in a music video.

Riding the Hallyu wave, earlier this year Zing introduced K-Dramas dubbed in Hindi for their viewers. The theme this year brings together the music of India and Korea. "With the rising popularity of K-Pop & K-Dramas in India, this theme seemed the most apt for the ultimate fusion of the year," it said in a statement. “The talented fans across the country got a golden chance to impress Arjun by participating in the activity where they performed, recorded, and shared a singing video. The top two fans got a chance to get featured in this video along with Arjun."

The cover comprises a Hindi song with a strong Korean touch. It will be telecasted on the channel throughout the day on 21 June and will be uploaded on the channel’s YouTube and social media pages.



A post shared by Zing! (@zingtv)

ZEEL, deputy business head, music cluster, Pankaj Balhara said, “Zing Fan Jam received a great response last year from all our fans and followers. This year we take the World Music Day celebrations a notch higher by not just roping in Arjun Kanungo, who is a Pop sensation in India along with being a multi-talented singer, but also keep up with the current trends by adding a Korean Twist to the cover. While the thought of uniting fans and musicians to collectively celebrate music prevails, the celebrations are also more customized and personalized. Keeping up with the K-raze, fans will surely enjoy this ultimate fusion.”  

Singer Arjun Kanungo said, "The concept of Zing Fan Jam is really very interesting as it's a unique way to connect with my fans. This was a memorable experience for me. Music is an integral part of our lives and during these trying times, it's been a constant companion and has helped us to sail during these times. I hope through this project; we will be able to spread the cheer all over again. I am happy to be celebrating World Music Day with Zing and my fans.”   

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