Report on Hindi News Viewership

Warner Music India inks music distribution deal with Vishesh Films

The strategic partnership will showcase music from two Bollywood albums.

Mumbai: Warner Music India has announced a strategic partnership with Vishesh Films to distribute the music of Bollywood films under the studio’s banner. As part of this partnership, Warner Music India will be releasing two iconic soundtrack albums—"Awarapan" and "Dhokha"—across all local and global streaming platforms, and radio and television broadcasters.

"Warner Music India hopes to expand the soundtracks albums’ existing significant fan base and younger audiences to experience the rich music in them," said the statement.

"We are delighted to partner with Vishesh Films, a name synonymous with chartbusting music," commented Warner Music India and SAARC managing director Jay Mehta. "With this partnership, we aim to re-create the musical magic of their super-hit songs by taking them to the newer and younger audiences of today.”

The partnership aims to showcase music from the albums to new audiences. The hit soul-stirring tracks from "Awarapan" such as "Toh Phir Aao," "Tera Mera Rishta," and upbeat numbers such as "Mahiya" catapulted the love ballads to the top of the charts when they were released in 2007 and continue to rule fans’ hearts. Songs from the film "Dhoka" such as "Kab Tujhe" and "Roya Re" hit the right chord and have been equally loved by a huge audience.  

“Warner Music India shared our belief that the music from our movies is immortal. This partnership is just the first step towards a long relationship," said Vishesh Films director Sakshi Bhatt. "There are more exciting developments at Vishesh Films to come.”

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