Television
Report on Shemaroo

Sony Music onboards Sangeetha Aiyer as director of promotions

Aiyer will report directly to Sony Music India MD Rajat Kakar.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/26/sangeeta.jpg?itok=Vz8PSSS0

MUMBAI: Sony Music India (SMI) has named Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across international, Bollywood, pop & north repertoires and optimising promotions platforms, grassroots initiatives and partnerships. Aiyer will report directly to Sony Music India MD Rajat Kakar.

“We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of artists and soundtracks,” said Sony Music India MD Rajat Kakar. “Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country.”

“I am extremely privileged and happy to be joining such an esteemed team and artist-centric company,” added Sangeetha Aiyer. “Through Sony Music’s leadership, the Indian music industry is at the beginning of a new era, driving deeper engagements in multiple genres and languages across the country and offering compelling content to artists, partners and fans. I look forward to working with the artists and creators alongside media platforms and partners to grow the music landscape further.”

With a career spanning almost two decades, Aiyer brings broad broadcast, films, radio, retail and advertising experience to the role, having worked with leading organizations including NBCUniversal, A+E Networks, Network 18, Times Network, Star TV and Reliance Media Network. 

In her last role as head of marketing at NBCUniversal India, Aiyer held the marketing, digital and promotions mandate for theatrical releases of Universal Pictures in India throughout 2020.

Prior to NBCUniversal, she headed up marketing for the digital business at Network18 from 2019-2020, where she was responsible for driving the marketing and brand initiatives of the company’s digital platforms including FirstPost, MoneyControl, CNBCTV18.com, News18 English and News18 Vernacular. 

In her earlier stint as head, marketing and digital, A+E Networks | TV18, she spearheaded the growth strategy for the joint venture, specifically for History TV18 and FYI TV18. One of the key founding members of the joint venture, Aiyer has been instrumental in leading the launch strategy of History TV18 and FYI TV18, formulating bespoke production initiatives and marketing tentpoles such as The Greatest Indian, Bollywood@100, OMG Yeh Mera India, and Small Budget Big Makeover, to name a few. Under her leadership, History TV18 grew into a digital powerhouse, delivering more than a billion impressions annually and winning multiple awards nationally and on a global scale.

Aiyer is the latest hire in support of SMI’s strategy to expand its presence across a wider variety of repertoires and genres in India, cementing its commitment to growing a premium content business across all streaming, download, video and mobile services in the country.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619090275463.jpg?itok=RJzsqaA5
Manzar Studios ropes in Surya Balkrishnan to direct upcoming Tamil film

MUMBAI: Manzar Studios has signed filmmaker Surya Balkrishnan and writer Rajiv Rajaram for its upcoming project. A light-hearted comedy-drama, the film showcases the story of a single woman in her late 30s who after walking out of a long-term relationship brazenly decides to do whatever it takes to...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619089027205.jpg?itok=UJxThOZ9
Sony BBC Earth launches ‘Earth Champions’, an initiative to celebrate real life Earth heroes

MUMBAI: Love for the Earth has been the central theme of all of Sony BBC Earth’s programming and marketing initiatives. The channel has always brought stories - in the form of landmark natural history shows like Blue Planet II, Climate Change: The Facts and A Perfect Planet, among others - from...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619088914169.jpg?itok=0aGfqq4T
Discovery partners with Ellen DeGeneres to produce natural history content

MUMBAI: Multiple Emmy Award winner and renowned talk show host Ellen DeGeneres has joined the Discovery family, where she will collaborate on a slate of content. Exclusive to Discovery in the natural history space, DeGeneres will develop and produce a variety of specials, series, and documentaries...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619088528583.jpg?itok=mC8SHB9d
Sony Pix emerges as the #1 English movie channel in FY 21

MUMBAI: With the financial year 20-21 ending, Sony Pix (SD + HD) has managed to garner 23 percent viewership share. A combination of a library of popular movies, blockbuster premieres and deeper engagement with the customers has propelled the channel to the top position.  The year 2020 was known...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619088284260.jpg?itok=s3-D-nUe
Cartoon Network greenlights ‘Lamput’ season 4 & ‘Lamput Meets Tuzki’ special

Cartoon Network has announced three new originals which are currently under various stages of development and production. These new originals will feature four animated icons, and it includes the development of a short-form Tom and Jerry pilot, which sees for the first time the classic cat-and-...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sony.jpg?itok=6JwjbwIo
Sony Pictures Networks joins hands with SayTrees for a greener planet

As part of its CSR commitment, Sony Pictures Networks India (SPN) has partnered with the NGO, SayTrees, to support afforestation efforts. Together SPN and SayTrees have planted over 8000 native varieties of tree saplings through the dense afforestation method in three acres of land in the drought...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/rad.jpg?itok=3uC2J28d
Amid Covid fears & theatre slump, what Radhe’s simultaneous release portends

After a number of filmmakers sought the direct-to-digital route to cope with the shock of the Covid2019 pandemic, it was expected that movies will return to theatres once lockdown restrictions eased.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/photogrid_plus_1619008658419.jpg?itok=g9qoA5Ti
Nat Geo India, with Gul Panag, launches 2 shows for Earth Day

MUMBAI: National Geographic in India, with a mission to ignite hope and change among the planet-conscious viewers, is bringing in Planet Possible to celebrate Earth Day 2021. With actor and environmental enthusiast Gul Panag on board, Planet Possible seeks to inform, inspire and empower viewers by...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/photogrid_plus_1618992875336.jpg?itok=kXJ1jF7X
TV18 beats pandemic blues, consolidated profit leaps 77% in Q4

NEW DELHI: In the fourth quarter of the financial year that ended on 31 March 2021, TV18, a listed subsidiary of Network 18, has reported a 77 per cent increase in consolidated profit at Rs 251 crores. In a regulatory filing, TV18 revealed that the profit in the corresponding period was Rs 142...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required