MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.
As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).
ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.
ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.