BARC Week 28 : Aaj Tak leads Hindi news genre

BARC Week 28 : Aaj Tak leads Hindi news genre

Shemaroo

MUMBAI: The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

English News

Arnab Goswami’s Republic TV continued its spree with 777 impressions (000s) sum as compared to 970 impressions (000s) sum last week. Times Now was at second position with 695 impressions (000s) with India Today Television at third position with 292 impressions(000s) as compared to 258 impressions (000s) sum last week. Mirror Now and CNN News18 were at fourth and fifth positions with 246 impressions (000s) sum and 189 impressions (000s) sum.

English Business News

CNBC TV 18 found itself at top position with 537 impressions (000s) sum as compared to 527 impressions (000s) sum last week. ET Now is at second position with 235 impressions (000s) sum, followed by BTVI and CNBC TV18 Prime HD at fourth and fifth positions with 62 impressions (000s) sum and 12 impressions (000s) sum.

Hindi news (U+R)

Aaj Tak continued to lead in Hindi news genre (U+R) with 125034 impressions (000s) sum as compared to 114295 impressions (000s) last week.  This week ABP News found itself at second position 85738 impressions (000s) sum, followed by Zee News at third position with 84053 impressions (000s) sum as compared to 83543 impressions (000s) last week.

Meanwhile, India TV stepped down to fourth position with 83068 impressions (000s) sum and News18 India was at fifth position with 82907 impressions (000s) sum.

Hindi News Rural

Aaj Tak retained its top slot in Hindi (R) with 54097 impressions (000s) sum, followed by ABP News at second position with 38253 impressions (000s) sum.

News18 India interchanged its third position at third position with 33289 impressions (000s) sum as compared to 31568 (000s) impressions sum last week. News Nation stepped down to fourth position with 32969 impressions (000s) sum followed by India TV at fifth position with 32221 impressions (000s) sum.

Hindi news urban

Aaj Tak maintained its top position in Hindi news genre (U) with 70936 impressions (000s) sum. Zee News found itself at second position with 53445 impressions (000s) as compared to 54456 impressions (000s) sum last week. India TV and News 18 India maintained their third and fourth positions with 50847 impressions (000s) and 49619 impressions (000s) sum.  ABP News was at fifth position with 47486 impressions (000s).