Television

Shemaroo MarathiBana celebrates its first anniversary

The channel is all set to utilise the free-to-air (FTA) broadcasting space.

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MUMBAI: Shemaroo Entertainment took a walk down memory lane to mark the first anniversary of its Marathi movie channel, Shemaroo MarathiBana. The event was attended by famous personalities from the Marathi film industry such as Mahesh Kothare,  Mrinal Kulkarni, Siddharth Jadhav and Makarand Anaspure.

Since it’s inception, the channel has set new benchmarks in the Marathi entertainment industry bringing wholesome content for the entire family. Within a year of its launch, Shemaroo MarathiBana has become a household name for high-quality Marathi movies, and contributed significantly to the Marathi film industry. The channel ensured the viewers were engaged and entertained throughout the lockdown while theatres and other avenues of entertainment were shut. 

Shemaroo MarathiBana catered to the entertainment  needs of Marathi speaking audiences by hosting world television premieres and Maha movies, creating a very strong and loyal base of viewers who now look forward to the movies that will be aired on the channel.

Shemaroo Entertainment CEO Hiren Gada said, “It is a very joyous moment for all of us today as we celebrate the first anniversary of our Marathi movie channel, Shemaroo MarathiBana. We have constantly disrupted the content space and the success of Shemaroo MarathiBana is a testimony to our continuous efforts in offering customised and curated content to our viewers.”

Shemaroo Entertainment broadcast business COO Sandeep Gupta added, “Shemaroo MarathiBana marked the company’s foray into the broadcasting business and we have been constantly endeavoring to entertain our audiences with our wide range of offerings and content. The channel is all set to win over the free-to-air broadcasting space.”

2021 is going to be another great year for Marathi cinema and its enthusiasts as Shemaroo MarathiBana has an exciting line up underway. Shivya made its world television premiere on the channel on 10 January, followed by hit entertainers like Razzakar, Bhatukali, Kashala Udyachi Baat, Guru, Balkadu and more that will be showcased on the channel in the coming weeks.

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