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Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

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MUMBAI: Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Keeping up with its brand promise of #thatsmything, the channel will bring thrilling stories of Indian hinterlands on the TV sets from 26 January at 7 pm.

“Youth is the most exciting and at the same time the most alarming stage of growing up. Struggling through peer pressure, parental control and mixed emotions, little chance do they get to introspect and think through life choices. And these at times lead to bad judgement. But there is always hope at the end of the tunnel and Aye Zindagi instills that hope. Our endeavor is to tell life altering stories of youngsters who didn’t budge to the wrong and took a second chance at life,” said Zing business head Vishnu Shankar.

Aye Zindagi explores the heart felt, humane and very relatable stories of youngsters dealing with various situations and how they come out of them victorious. It explores volatile emotions as youth treads forbidden path, taking up tricky and dangerous challenges but the show reinstates optimism as it shows the youth ultimately choosing the right path winning over trial and tribulations of Zindagi.

Dhanjani added, “When I heard the concept of the show, what intrigued me were the realness of the stories. Aye Zindagi touches upon stories that do touch our lives. And there is no preaching in the show. There is no sending a message, not asking people to follow what’s right and wrong. It’s just reflection of life stories which appealed to me. It’s also first of a kind show for me different from the romantic shows I have done. Here, I am personally involved in all the stories. There are episodes where I am interacting with the characters of the story which is new.”

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