MTV India's 'Supermodel of the Year' returns with season 2

The show will air every Sunday at 7 p.m, starting 22 August.

Mumbai: Youth entertainment channel MTV has announced the second season of "MTV Supermodel of the Year" (SOTY) with a new promo. Starting 22 August, the show will be aired every Sunday evening at 7 p.m.

The second season is based on insights from MTV Youth Study 2021, according to which, 75 per cent of the respondents believe that the best-dressed people are those who are comfortable with what they are wearing, and 78 per cent of them agree that they don’t have to look beautiful always. Tapping into these cues, the theme of the second edition is decided as ‘Unapologetically You’.

The show has a three-judge panel of Malaika Arora, Milind Soman and Anusha Dandekar who will engage models through a litmus test of style, sass and intent to push boundaries. This edition will also showcase young and innovative designers Bloni, Vaishali S, Verandah, Esse, Melodrama, Papa Don’t Preach, Abhishek studio and Virsheté. Among the contestants are a cop, a national-level boxer, biker, state-level sprinter, a hockey player, a transwoman, and fashion enthusiasts. Designer Akhil Nagpal’s ethical and sustainable fashion ramp walk will be another highlight of the show, said the channel in a statement.

“We are delighted to present another edition of our iconic property - MTV Supermodel of the Year,” stated Viacom18 Media, business head – youth, music and English entertainment, Anshul Ailawadi. “The show is a celebration of every model's unique identity, even as we test the boundaries of what the word 'model' itself means. Today's young Indians are completely at ease in their skin as they go about being their unabashed selves. SOTY offers them the perfect canvas to do just that.”

The show is co-powered by Olay Retinol, Vanesa Body Deo, Magic Moments Music Studio, and fashion partner FNGR along with Marico Ltd's Livon as the title sponsor. 

Speaking on this association, Marico Ltd, CMO, Koshy George said, "Livon serum embodies the values that the young, aspirational, and always an on-the-go girl of today seeks to inculcate in her quest to achieve new heights while looking fabulous, anytime, anywhere. The Livon Girl’s vivaciousness and vibrancy are only surpassed by her confidence because she is always ready, dressed up for the job at hand, and equipped with instant salon finish hair to steal the spotlight. The Livon serum solution neatly resonates with the format of MTV's iconic show Super Model of the Year, which is all about giving a platform to young girls where they can be unapologetically themselves: ever-ready and bursting with confidence."



A post shared by MTV India (@mtvindia)

Latest Reads
Cartoon Network to premiere ‘Taffy’ in India on 24 Jan

Mumbai: WarnerMedia Kids' channel Cartoon Network is all set for the India premiere of the popular animated series "Taffy" on 24 January. The slapstick comedy created by French animation studio Cyber Group Studios, will air every Monday to Friday at 5.30 p.m. "Taffy" narrates the tales of an...

Television TV Channels Kids
Broadcasters promoting pay-TV on Free Dish are shooting themselves in the foot - Saurabh Sancheti

With a 40 million base, which is constantly growing at the cost of Pay-TV, Prasar Bharati’s DD Free Dish is not just another competing platform, but considered by many as a precursor to the success of Free Ad-Supported Television (FAST) model in India.

Television TV Channels Viewership
EPIC announces launch of ‘Regiment Diaries’ Season 3

IN10 Media Network’s flagship channel, EPIC has announced the launch of new season of ‘Regiment Diaries’ on the occasion of India’s 73rd Republic Day. The channel’s legacy show will take its viewers into the regiment centers highlighting their history. It will also showcase exclusive journeys of...

Television TV Channels Viewership
Indiacast partners with ABS Broadcast to launch Viacom18 channels on Sky Glass

IndiaCast Media Distribution has partnered with ABS Broadcast to launch Viacom18’s marquee channels – Colors and Colors Rishtey on the UK’s free ad-supported streaming TV service Sky Glass. Launched in October last year, the custom-designed 4K TV doesn't require a satellite dish or box for it to...

Television TV Channels Viewership
Colors Tamil launches kids’ special segment ‘Nick Neram’

Mumbai: Colors Tamil is all set to woo young viewers with the launch of 'Nick Neram,' a kids’ special segment from the house of Nickelodeon. As a part of this special initiative, the channel will air two brand new animated series "Golmaal Jr" and "Rudra: Boom Chik Chik Boom" every Monday to Friday...

Television TV Channels Kids
Colors Bangla’s ‘Sona Roder Gaan’ premieres on 24 January

Mumbai: Colors Bangla’s new prime-time offering "Sona Roder Gaan" is all set to premiere on January 24. Produced by Organinc Studios, the show will air every day at 8 p.m. The show is based on the life of Anondi (played by Payel Dey) who, taking on the burden of familial responsibilities, overcomes...

Television TV Channels Regional
Sun TV most viewed channel in week 2: Barc

Mumbai: Tamil GEC Sun TV was the most viewed channel in the second week of 2022 (8 January-4 January) according to Broadcast Audience Research Council (Barc) data. The channel garnered weekly AMAs of 3098.58, slightly higher than last week’s 3020.98. Star Utsav maintained a hold on the second...

Television TV Channels Viewership
Colors Gujarati’s 'Sorath Ni Mrs Singham' premieres on 21 Jan

Mumbai: Colors Gujarati has announced the launch of its new show titled "Sorath Ni Mrs Singham." Premiering on 21 January, the show will air every Monday to Saturday at 9 p.m.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required