Television

MTV Beats innovates programming strategy amidst lockdown

It brings a fresh line up starting 14 May

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/07/mtv.jpg?itok=M5YNWchn

MUMBAI: With lockdown 3.0 underway, MTV Beats is bringing for all music lovers a fresh content line up starting 14 May. The channel will offer five new shows, five days a week.  These include new shows like MTV Beats Pyaar Karo Na, MTV Beats Lockdown House Party and MTV Beats Sessions From Home coupled with innovative ‘lockdown’ renditions of its existing popular properties Baba Ki Chowki and Dil Beats with Darshan Raval. Some of the young talents such as Darshan Raval, Dr Sanket Bhosale, Akasa, and DJ Chetas will entertain our viewers ‘At home’.

MTV Beats head business planning  and content partnerships, youth, music and English entertainment Viacom18 Vikas Boni said: “As a one-stop destination for all things Bollywood, MTV Beats has always stayed ahead of the curve offering not only music but a fresh take on it with artists. The channel’s reach has jumped, and viewership has grown significantly during the lockdown. With limited new music videos being launched amidst the lockdown, the need for fresh content to supplement music is even higher. Our new programming line-up, therefore, caters to the consumer demand for fresh content and intends to push the growth trajectory further.”

First up is MTV Beats Sessions from Home that will let viewers rejoice with unplugged versions of some of their most favorite songs and sing along with their favorite artists like Jonita Gandhi, Lisa Mishra, Nikhita Gandhi, Shashwat Singh and many more. As they make viewers swoon to their most melodious tracks, each of them will also share anecdotes about the songs they choose. Also, catch the fun segment, MTV Beats Wants To Know, a zappy rapid-fire, full of amusing answers and candidness. Watch your favorite artists react like never before!

Baba is back but this time with a digital twist! MTV Beats Baba Ki Chowki- Lockdown Edition will have comedian Dr. Sanket Bhosale pump up the humor, not just with leading Bollywood stars but also fresh faces from the world of digital, all on a video call! In addition to funny news and quirky trends, the show will be filled with interesting segments like a question by a fan, fun games, Baba’s lockdown messages and don’t forget to catch the ‘Lockdown Step of the Week’ to drive your boredom away.

How about a virtual love dost to settle your lockdown love problems? Darshan Raval is here to the rescue. Post the astounding success of the last 2 seasons, the channel brings a unique rendition of Its most loved show, Dil Beats with Darshan Raval. Premiering every Wednesday, Dil Beats Lockdown Love will have musical heartthrob Darshan Raval present real-life Lockdown wali Love Stories and discuss challenges of keeping love afresh, amidst the current scenario. Viewers will also be asked to share their real-life love stories on social media and talk about their ‘lockdown’ relationships.

There’s more in store. Offering a unique opportunity to unlock your hearts inside locked up houses, the channel brings a refreshing take on love and dating with MTV Beats Pyaar Karo Na- a first of its kind digital dating show from home. Hosted by singer Akasa, the show, set to air every Sunday, will see a virtual date being set-up between two strangers via a video call followed by some interesting segments, love tasks, and a final proposal at the end. Contestants will also be picked from our social media audience to feature and find love on the show.

When you find love, how can a party be far away! MTV Beats gives you a chance to set the perfect mood at home. Tap to the tunes of DJ Chetas on MTV BEATS Lockdown House Party, chill out with some electrifying dance music and turn your regular Saturday evenings into an unforgettable one.

And most importantly, national sacrifice warrants national praise. Through a special property, MTV Beats Desh Ki Beat, the channel will dedicate a ticker on air to display messages of love and encouragement to all those risking their lives for our safety and comfort, sent to us by our audience on social media.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/aplause.jpg?itok=lMwW7zks
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/sportskeeda.jpg?itok=BQrqjlhJ
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/Raktim-Das_0.jpg?itok=Oy5L5CQe
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required