Television

Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/13/Mastiii.jpg?itok=DEMG3r4m

MUMBAI:  Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/16/andflix.jpg?itok=xJelM08j
&flix to premiere 'Miss Bala' on Dec 22

MUMBAI: A Mexican drug cartel, corrupt cops and a girl trying to save her best friend, how far are you willing to go? Available as part of the Zee Prime English pack, &flix, the destination for the biggest Hollywood hits, brings you the #FlixFirstPremiere of ‘Miss Bala’ - a story of how two...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/16/today.jpg?itok=JaupdwxR
India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/kodeshwari.jpg?itok=e8x5J5dX
Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/trrr.jpg?itok=SUvTvELe
Trivago back as top brand in BARC week 49 ranking

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/sonysab.jpg?itok=5cXCEEkr
Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/cnn.jpg?itok=nfqNQUQd
CNN-News18 brings eighth edition of talk show ‘The Bollywood Roundtables' with Rajeev Masand

MUMBAI: CNN-News18 will telecast the eighth edition of its award winning talk show ‘The Bollywood Roundtables’. Hosted by the Entertainment Editor and renowned critic Rajeev Masand, the show is a year-end omnibus on bollywood and features India’s finest filmmakers, actors and artists who are behind...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_sport.jpg?itok=-cCxKmKi
Star Sports announces special programming for Vivo IPL 2020 player auction

Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/balveer.jpg?itok=ulTqKKWA
Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/movies.jpg?itok=Gz-msgal
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

MUMBAI: Movies NOW, Home to Superheroes announces the 7 th  season ofits marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100Reasons Why they don’t want to miss the best of Hollywood titles and win unmatched prizes.

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories