Television

India's Next Top Model gets sponsor heavy in third season

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/31/Next_Top_Model-3.jpg?itok=SKujNa_8

MUMBAI: MTV India’s Next Top Model season boasts a range of partners such as Livon Serum, Oppo, Lotus Make-up and Hike Messenger. The show, produced by Bulldog media and entertainment, will air every Saturday at 7 pm.

CBS Studios International has licensed the India format rights for the worldwide hit dramality series America’s next top model to Mumbai-based Bulldog media and entertainment for the third season.

Viacom18 COO Raj Nayak believes that MTV’s youth connect and creative prowess is the reason for sponsors lining up year after year. He said, “Fashion is one of the cornerstones of youth culture. And when the country’s biggest youth brand sets out to find the country’s next big fashion icon in the form of India’s Next Top Model, it is but natural that brands pertaining to fashion, beauty and lifestyle would want to be associated with us.”

The upcoming season of India’s Next Top Model where ‘Fashion gets Tough’ follows the journey of ten beautiful young girls as they transform into ramp-ready professional models. The show will be presented by Malaika Arora and judged by India’s original supermodel, Milind Soman and Bollywood’s favorite photographer Dabboo Ratnani while the contestants get mentored by the perfectionist, Anusha Dandekar and tough task master Neeraj Gaba.

Viacom18 head youth, music and english entertainment channels Ferzad Palia said, “Since the time of its inception, India’s Next Top Model has been a superhit with audiences across the country. The very fact that we have contestants participating in the show from across the country – including the North East, is a testament to the fantastic reach and wide appeal this show has.”

Bulldog co-founder and executive producer Akash Sharma said: “Epecially adapted for the Indian audience, India’s Next Top Model is a transformation series not a modeling competition, where we take ordinary girls and follow their journey to the top of the high stakes world of fashion/ modeling.” His aim is to replicate the success of America’s Next Top Model, now in its 24th season, in India too.

Talking about Livon’s returning partnership with the show, Marico chief marketing officer Anuradha Aggarwal said, “The Livon girl believes in being vivacious, vibrant and looking fabulous at all times – Livon wants to be this young girl's constant companion, to give her salon finish hair, anytime, anywhere. Through this collaboration we wish to connect with the young millennials and provide them with a platform to showcase their talent, and offer them an opportunity to find the model within.”

Oppo Mobiles India Pvt. Ltd brand director Will Yang said, “Oppo is a young and fashionable brand and it is always a pleasure to associate with youth-centric and fashionable shows like India’s Next Top Model. Oppo is an emerging brand and collaborating with this show will help both of us in reaching out to the young audience and embark on a new journey in the fashion world.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_155643_800_x_800_pixel.jpg?itok=haR9Wk6-
Sun TV most watched channel in week 47: Barc

Mumbai: Toppling Star Plus, Sun TV became the most watched channel in Broadcast Audience Research Council (Barc) week 47 (20 to 26 November). The channel garnered weekly AMAs of 2783.24 (‘000s). It was at the second position last week with 2694.33 AMA. Star Plus grabbed the next spot with 2743.38...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_125549_800_x_800_pixel.jpg?itok=m-VQcs_y
Zee TV challenges gender stereotypes in its new show

Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice. Zee TV is hoping to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/mib.jpg?itok=-OTIPRAI
IT panel recommends MIB to restructure PCI to cover all types of media

Mumbai: Parliament’s standing committee on communications and information technology, headed by Congress leader Shashi Tharoor has recommended the ministry of information and broadcasting (MIB) to set up a media council on the lines of the Press Council of India (PCI), with statutory powers over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/aajtak.jpg?itok=wOvQ8v6b
Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

Mumbai: Hindi news channel Aaj Tak returns with 'Agenda Aaj Tak,' the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is 'Naye Daur Mein Likhenge Nayi Kahani' (new stories written for a new age), capturing how a resurgent nation, emerging...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_120810_800_x_800_pixel.png?itok=CUoPD2c4
Zeel-Invesco case: Bombay HC to resume hearing on 6 December

Mumbai: The division bench of the Bombay high court has kept the Zee Entertainment Enterprises Ltd (Zeel) and Invesco case for further hearing on 6 December. Invesco has challenged the injunction order by the court that restrained the majority shareholder from calling an extraordinary general...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/18.jpg?itok=xsJcSl0o
NBA, Viacom18 announce multi-year broadcast and streaming partnership in India

Mumbai: The National Basketball Association (NBA) and Viacom18 have announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s 75th anniversary season in 2021-22, Viacom18 as part of the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/mn.jpg?itok=sJwAf1rn
Viacom18 appoints Mandar Naik as director - revenue strategy and planning

Mumbai: Viacom18 has appointed Mandar Naik as director – revenue strategy and planning. He joined the company in November. Naik was previously associated with Sony Pictures Networks India since March 2016 and quit as senior manager – strategic planning and research. He has also had stints at Star...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/bbc.jpg?itok=6QVvfxVf
India is BBC’s largest market for global audiences: GAM report

India continues to be the biggest market among the BBC’s international audiences, with a weekly audience of 72 million adults, said the British broadcaster in its latest annual Global Audience Measure (GAM) report.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/ies-arnab.jpg?itok=dSbkqikI
Republic Media Network concludes first ‘India Economic Summit’

Mumbai: Republic Media Network concluded the first edition of ‘India Economic Summit 2021’ on 26 November. The event put a spotlight on contemporary economic issues and was attended by union ministers, policymakers, corporate honchos, economists and business leaders at the Taj Palace in New Delhi....

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required