Television

Hungama launches Shree Kaamdev Prasanna, a new Marathi original show, on Hungama Play

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/12/hungama.jpg?itok=JI3uemIP

MUMBAI: Hungama, India’s leading digital entertainment company, today launched a new Marathi original show, Shree Kaamdev Prasanna. Releasing in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau Kadam in the titular role of Lord Kaamdev, along with popular Marathi actors, Sagar Karande, Bhagyashree Mote, Vinay Yedekar and Asha Shelar.  The show revolves around the misadventures of Milind, a 35 year old introvert who is shy around girls. Through a divine intervention gone wrong, Lord Kaamdev, the God of Passion, is sent to Earth to help him, turning Milind’s life into a comic mess but becoming his friend in the process. Shree Kaamdev Prasanna is produced by Hungama Digital Media and CafeMarathi, and directed by Sandeep Naware.

Starting today, the show will be available to stream on Hungama Play, Hungama’s video on demand platform. Leveraging its strong distribution network, Hungama will deliver the show to an audience of over 60 million in more than 190 countries. Shree Kaamdev Prasanna will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.

Speaking at the launch of Shree Kaamdev Prasanna, Siddhartha Roy, COO, Hungama Digital Media said, “Unique stories with interesting narratives and universal appeal are some of the important aspects that drive Hungama’s original programming. Shree Kaamdev Prasanna is our second original show in Marathi and narrates a story that will appeal to people around the world. Staying true to our commitment of building a multi-lingual and multi-genre library, the show will be available in both, Marathi and Hindi. We expect our regional library to drive growth for us and help us increase our user base in non-metro markets by 2X.”

Nikhil Raibole, Co-Founder and CEO of CafeMarathi, said, “Our mission at CafeMarathi is to create content that is engaging and entertaining. Shree Kaamdev Prasanna is a comedy that will keep the viewers engrossed from the first scene itself. We are glad to work with Hungama once again and are certain that their robust distribution strategy will deliver the show to millions of viewers around the world.”

In the show, Sagar Karande plays Milind, an introvert who simply cannot talk to girls. Concerned about the fact that her son might never meet a potential match, his mother (Asha Shelar) prays to Lord Krishna to help her son. In a hilariously twisted situation, her prayers are heard by Lord Chitragupta (Vinay Yedekar), Yama’s assistant, who decides to send Lord Kaamdev (Bhau Kadam) to Milind’s aid. Armed with a mantra taught to him by Kaamdev, Milind receives an incredible gift to be invisible and read the minds of girls around him. But there’s a catch! He becomes visible again, if he gets aroused! Kaamdev’s assistance, as much as a boon for Milind, gets him into comically bizarre situations. But as Kaamdev helps Milind win over the love of his life, Shivani (Bhagyashree Mote), the two also form a strong bond with each other and discover true friendship.

Speaking about the show, Sandeep Naware, Director of Shree Kaamdev Prasanna said, “It was an honour to direct Bhau Kadam along with the entire cast of the show. It is a light-hearted comedy show that follows our amazing duo of Milind and Lord Kaamdev. I am excited and glad that I got an opportunity to associate with CafeMarathi and Hungama for my debut in the world of digital entertainment.”

Playing the role of Shree Kaamdev, Bhau Kadam said, “It has been interesting and exciting to play Lord Kaamdev on-screen. The show doesn’t have single dull moment and its humour is sure to be appreciated by the audiences. I am glad to have worked with CafeMarathi and Hungama and hope that the audience enjoy watching the show as much as I have enjoyed filming for it.” 

Speaking about his role, Sagar Karande said, “Acting alongside comic legend Bhau Kadam and the entire cast was a great experience. Shree Kaamdev Prasanna is a hilarious fictional take on what happens when Lord Kaamdev encounters a shy introvert on Earth. I am excited to see the audiences’ verdict and hopefully continue entertaining them across different medium.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/16/today.jpg?itok=JaupdwxR
India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/kodeshwari.jpg?itok=e8x5J5dX
Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/trrr.jpg?itok=SUvTvELe
Trivago back as top brand in BARC week 49 ranking

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/sonysab.jpg?itok=5cXCEEkr
Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/cnn.jpg?itok=nfqNQUQd
CNN-News18 brings eighth edition of talk show ‘The Bollywood Roundtables' with Rajeev Masand

MUMBAI: CNN-News18 will telecast the eighth edition of its award winning talk show ‘The Bollywood Roundtables’. Hosted by the Entertainment Editor and renowned critic Rajeev Masand, the show is a year-end omnibus on bollywood and features India’s finest filmmakers, actors and artists who are behind...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_sport.jpg?itok=-cCxKmKi
Star Sports announces special programming for Vivo IPL 2020 player auction

Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/balveer.jpg?itok=ulTqKKWA
Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/movies.jpg?itok=Gz-msgal
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

MUMBAI: Movies NOW, Home to Superheroes announces the 7 th  season ofits marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100Reasons Why they don’t want to miss the best of Hollywood titles and win unmatched prizes.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_0.jpg?itok=6ZASOgiP
K Madhavan to head all Star TV businesses; Uday takes charge of Hotstar

MUMBAI: Ten years ago when Uday Shankar was looking for a professional to be his deputy in Star India, he looked outside and roped in Sanjay Gupta a long term Hindustan Lever professional. Circa 2019,  Shankar did not look for an external executive to replace Gupta who is slated to move onto Google...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories