Television
Report on Shemaroo

Eros Now announces collaboration with YouTube Music

Introduces a special subscription package to bring an extensive movie and music catalogue to users

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/19/eros.jpg?itok=LwTdDzh4

MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The offering will be available to all new users of YouTube Music Premium, Google Play Music in India. At the end of the offer, the customer will be charged separately as per prevailing plans for Eros Now and INR 99 per month for YouTube Music Premium.

With a plethora of options to choose from, Eros Now’s content library of 12,000+ movies, TV shows, Eros Now Originals, short-format content - Eros Now Quickie, users will also get access to YouTube Music’s catalogue including tracks in English, Hindi and nine other Indian languages. This collaboration is certain to be a delight for both Bollywood buffs and music aficionados.  This collaboration promises to further enhance consumer engagement by offering the best of entertainment content and access to an extensive music library with user-friendly interface.

“Eros Now’s collaboration with YouTube Music is inimitable and we are thrilled to have collaborated with YouTube as this will provide consumers a massive music library in conjunction with our premium film and other programming. Amongst several initiatives we deeply invested in growing the base of paid digital subscriptions in India and this strategic alliance with YouTube and Google is another example to ensure we are able to move the needle for the growth of this business in India, whilst providing for a super value to our consumers,” Eros Digital chairman and CEO Rishika Lulla Singh commented.

According to the Counterpoint 2019 India OTT Video Content Market Consumer Survey, Eros Now has the largest share (59%) of users in the 25-39 age bracket in Tier II/III cities, highest among all major OTT platforms with a total of 68% of its consumers watching content on the platform daily. According to the FICCI KPMG Report released in September 2019, Movies and Music contribute to greater than 50% of the OTT content consumption on both matrix of unique viewers and time spent.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ar.jpg?itok=Xyy0Gp1b
TRP scam: Interim relief to Arnab Goswami extended till 16 March.

The Mumbai police has told the Bombay high court that its assurance of not taking any coercive action against Republic TV's editor-in-chief journalist Arnab Goswami in the TRP scam case will continue till 16 March, news agency PTI reported on Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/m.jpg?itok=PZ5N2HyL
News18 India gears up for West Bengal elections with ‘Sabse Bada Dangal’

New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wh.jpg?itok=nxj1X4aD
Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/ap.jpg?itok=Ezbp-Bi_
Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/zee.jpg?itok=66z2LO0k
No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kabbadi.jpg?itok=eSDYIcr4
KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/happy.jpg?itok=7HrkqNwH
Delhi HC directs Google to suspend HappyEasyGo's ad account

New Delhi: The Delhi high court has directed Google to suspend an advertising account of travel booking website HappyEasyGo on its Ad Words programme, where companies bid for keywords to appear on top of search results. The directive was passed by a single judge bench of justice Jayant Nath on two...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/bob.jpg?itok=DVLysqu7
Disney CEO Bob Chapek says Star India is a shining example

The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, “Star India has so much there, to unwind and unpack.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aj.jpg?itok=XkkuQlef
The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required