Television

×

×

Disney India's goal is to create a content omni-bus, says Subramaniam

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/08/Vijay%20Subramaniam-800x800.jpg?itok=SgbPvwlF

MUMBAI: Bindass’ maiden web series Girl in the City - a story of a girl who steps into the bustling city of Mumbai to fulfil her dream of being in the fashion industry - has turned out to be a huge success for the channel. According to the channel, it has garnered 53 million views including all the micro-content, episodes, and live interactions with the cast. After 13 triumphant episodes, the channel is all geared up to launch the second installment.

The channel is also launching another show next month.

“The first season has done stupendously well for us. It was one of the most talked about series in its first chapter. I am very happy to say that the success of the first chapter has made us launch the second chapter,” said Disney India VP Media Networks Vijay Subramaniam.

Girl in the City chapter two will go live with its first episode in March following a omni platform strategy wherein it will launch on all the platforms at the same time (YouTube and TV). This year too, Castrol Activ Scooter is back on board as the presenting sponsor with Titan (Tanishq Mia) and Zydus (Everyuth) as associate sponsors.

“The biggest validation is that the title sponsor has come back for the second season clearly indicating that the show has exceeded their expectations. We don’t take too many advertisers because this content effectively works for brands as we are able to seamlessly integrate them into our story telling. In order to do that, we tend to restrict the number of brands we work with and it also gives us time to crate very interesting integrations that are within the story and don’t look forced,” asserted the VP.

The story builds on the first season and moves in a very interesting direction full of surprises. It moves ahead from where it ended last season. This chapter of her life will chronicle Meera’s journey of self-discovery as she comes of age through. Through this journey of realizing her dreams and fulfilling her aspirations, she comes across Kiran (Karanvir Sharma), Areem (Preetika Chawla) along with Kartik (Rajat Barmecha) who play a pivotal role in helping Meera move a step closer to her ultimate goal.

Girl in the City season two is directed by Samar Shaikh, written by Sanyukta Shaikh and is produced by Still and Still Moving Pictures.

The marketing strategy of the show is on the similar grounds like its previous season. It will be conversational and will go wherever the viewers already are. “When we look back at the success of Girl In The City, the whole social engagement that we created by putting Meera Sehgal on Facebook and getting live updates about what is happening in her world was a huge hit. So, we are going to do something similar to help spread the buzz about season two. We are seeing a lot of demand already,” added Subramaniam.

He said further, “We are pretty confident that it will beat all the metrics, every benchmark it has set with the season one. That is my expectation. We believe that it will do better than the first one. Our goal is to create a content omni-bus, which is truly a reflector of the world of millennial and is related to them. It should also have a unique bindass take on the story. We will perceive omni content strategy for consumption,” concluded Subramaniam.

Bindass’ other web-series, The Trip, has also received a tremendous response from the viewers with around 20 million views. Though, the channel has not yet decided on launching a second season.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/cnn.jpg?itok=O8cbHiBg
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/fyi.jpg?itok=uGaTFks2
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/prive.jpg?itok=X-VDYHWK
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jiggy.jpg?itok=K91AjITB
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kairali.jpg?itok=9DbRJlOu
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories