Television

B4U Network ascends to the top spot in every genre that it is present in - Hindi Movies, Hindi Music & Bhojpuri Movies

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MUMBAI: B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly launched channels, B4U Kadak and B4U Bhojpuri, along with B4U Music, have been rated No. 1 in their respective genres as per the BARC report of Week 32. Considering that B4U Kadak and B4U Bhojpuri were launched in May this year, the achievement becomes even more significant. 

B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural audiences in the HSM market with a bank of popular Bollywood & South Indian dubbed movies with a promise to offer 101 World Television Premieres. Most of these premieres are “Original blockbusters” and “Award Winning Films”.B4U Kadak is leading with a huge margin with 553 million impressions followed by the closest competitors Sony Max at 393 and Star Gold at 358 million impressions respectively. The unique strategy of offering south Indian films (Tamil, Telugu, Kannada, Malayalam) dubbed in Hindi has resulted in an audience experience which is both engaging and rich.

Hindi Movie Channels

Impressions in Millions (week 32, 2019)

B4U KADAK

553

Zee Cinema

397

Sony MAX

393

STAR Gold

358

&pictures

221

Movies OK

217

B4U Movies

204

Sony MAX 2

165

Zee Bollywood

160

Colors Cineplex

148

UTV Action

123

UTV Movies

116

*Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ ABC

B4U Bhojpuriis a Bhojpuri Movie Channel, and it is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, B4U Bhojpuri is offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. There’s also the promise of offering 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.

Bhojpuri Movie Channels

Impressions in Millions (week 32, 2019)

B4U Bhojpuri

63

Bhojpuri Cinema

58

Big Ganga

46

Bhojpuri Dhamaka DISHUM

13

Dabangg

12

*Source: BARC Week 32 (2019): Impressions in millions in Bihar/Jharkhand (U+R) on NCCS 2+ 

B4U Music, the flagship channel of B4U Network which has entertained audiences with Bollywood Music Content for the last 20 years, still rules the hearts of the Hindi speaking masses. B4U Music through its melodious content from 90’s, 2000’s and contemporary mix of songs appeals to the young generation of both urban and rural audiences which has become loyal to the channel because of its right pick and programming. B4U Music has led the category in the past 4-week average as the No.1 music channel in the genre. This week too B4U Music has won the audiences hearts with its offering.

Hindi Music Channels

Impressions in Millions (week 32, 2019)

B4U Music

50

9XM

46

Mastiii

35

MTV Beats

34

Sony MIX

31

9X Jalwa

25

*Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ 

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