Television
Report on Shemaroo

B4U Music to ‘Play Ahead’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/26/b4uuuuuuu.jpg?itok=rjSb23MX

MUMBAI: When things are going well, it’s time to take them to the next level, especially when the market is highly competitive with a host of music channels and each one trying to outdo the other with newer and better offerings.

And so, the 15-year-old music channel, B4U Music, has reinvented itself once again with a fresh new look coupled with refreshed content and a punchy tagline, ‘Play Ahead’.

It had gone under the knife many times over the past few years, because such is the requirement of the audience which is its core viewer - the youth, believes B4U Network editorial head Kalyan Sundaram. He further goes on to say that viewers have been exposed to a lot of new concepts and in many cases it is developed to meet the socio-economic paradigm of the country that has changed over a period of time.

“Times have changed and viewers we had a couple of years back have changed too completely. Now, the new generation wants everything very fast and want to watch more exciting things,” he says.

In order to keep it to the likes of its TG i.e. 15-24 year olds, it has conceptualized a new logo and also introduced a line-up of new shows with a twist. The channel has defined its key components in the right direction. The new tagline -‘Play Ahead’ is the inspiration behind the new logo, which is synonymous with music and youth. Correspondingly, the ‘play’ symbol is universally recognised and associated with music. “We promise to deliver what the viewers would want to look forward to,” says Sundaram.

The new logo, decked with the combination of purple and pink shades, has an arrow in the shape of ‘4’ which is moving towards the upward direction. “It’s anonymous with prosperity, progress, looking forward, optimism and that is how we locked on to this look.”

The channel undergoes a rigorous research every quarter and it revealed that change is a must and dynamism is a key to growth. It took 60 days for the channel to conceptualise and bring it to execution. The new look has been designed by the in-house creative team.

“The ideas keep generating every second day. The minute we think that we need to come up with a light switch, we pull out the existing programs and see what the research has actually revealed and sink the research with the existing properties that we have created,” points out Sundaram.

With a music library of 3,000 songs, the channel which reaches out to 80 million households, recently, extended its viewership bracket by being available on DD Direct and Tata Sky marking a big leap.

It has also introduced new shows like – Insider, a weekly show which brings to the audience an insider’s perspective on the brewing controversies of tinsel town. B4U Music in association with a noted Bollywood journalist will bring the latest scoops of the B-Town directly to the audience.

In the Pink, will showcase fashion updates of Bollywood celebrities. From their current fashion statements, faux pas and grooming tips to their earlier fashion avatars.

Viewers will get to know the fitness and diet mantra of favourite Bollywood stars as they talk about what is the secret of their great shape on Caught Being Healthy. The show is an off shoot of Star Stop and we will have stars talking about their diet preferences and work out routines themselves.

But the main highlight of the channel revamp is Naanism. The snippet revolves around Edith Taylor, an old lady on the wrong side of 60 yet full of hyper energy and an acidic tongue that has earned her the moniker of “Crazy Naani”.  It is a collection of Crazy Naani’s wordly wise sayings, which are laced with sharp humour and intelligent wit. 

Other shows include, Co Star, Star vs Star, I’m a Star, Cover Story, YOU – Have It, Flaunt It, Celeb Fix.

“Gone are the days when they had to come to the television and watch television unless you really arrest them with good programming. You have to be on-ground with them and reflect their likes,” reasons Sundaram.

On the marketing front, the channel has promoted heavily on the digital medium like Facebook where most of the young audience exist. It delivers good amount of 1,11,427 likes on Facebook (at the time of penning the article.)

Going forward, to further promote the development, it plans to tie up with college festivals to reach out and connect more with the youth.

Though Sundaram refused to divulge any financial details, media planners believe that the music channel has grown significantly in terms of revenues and clients as well. On the revenue front, the topline of the company is profitable. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/bob.jpg?itok=DVLysqu7
Disney CEO Bob Chapek says Star India is a shining example

The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, “Star India has so much there, to wind and unpack.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aj.jpg?itok=XkkuQlef
The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/travelxppp.jpg?itok=VHmVzaDy
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/republic.jpg?itok=eq8R4Jz0
Republic Bangla’s promotional blitz ahead of launch

KOLKATA: Intending to stay ahead of other brands, Republic Media Network, India’s most viewed news channel in both English & Hindi news genre, is all set to break the records of regional news genre has conceptualised and executes a host of marketing initiatives communicated via brand...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tunel.jpg?itok=CTQQxaWn
Manzar Studios acquires rights for Spanish thriller 'At the End of the Tunnel’

MUMBAI: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit At the End of the Tunnel directed by Rodrigo Grande. The movie will soon be available for an Indian adaptation after a successful international showcase. Along with this, the company has also bagged the...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/enter.jpg?itok=vUqbO2Ay
Enterr10 Media COO Deep Drona moves on

NEW DELHI: Enterr10 Media’s chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. Also in his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/cp.jpg?itok=6EZIymR_
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required