Music and Youth

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ShemarooMe Bollywood Premiere: Decoding the unique property one movie at a time

MUMBAI: ShemarooMe’s unique offering Bollywood Premiereis a platform that showcases World Digital Premiere of critically acclaimed Bollywood movies every Friday.The platform showcases Bollywood movies that have a strong story line and great entertainment value that the audiences have missed out on...

Television TV Channels Music and Youth
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ShowBox enters top five music channels list

MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for...

Television TV Channels Music and Youth
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Millennials seek local and purpose-driven content on TV and OTT

Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per cent in 2018, revealed a new study by MTV Insights Studios ‘Mera Bharat Amazeballs’. Millennials are digital natives and they seek content beyond the confines of...

Television TV Channels Music and Youth
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MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

MUMBAI: With 600 MN people below the age of 25, no other nation in the world is home to a more staggering young population than India. From the nostalgic Gen-Y to the empowered millennials and the high-on-hashtag Gen-Z, India today comprises of a generation that’s driven by intent, committed to...

Television TV Channels Music and Youth
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Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots

New Delhi: On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his roots with its campaign- ‘Discover India on Gaana’. The app has reimagined the Indian National song ‘Vande Mataram’ and will...

Television TV Channels Music and Youth

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