Music and Youth

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“Saal Khatam Hua hai, Khatra Nahi”, says MTV with its new brand film

MUMBAI: January, February, Lockdown, December –sums up 2020 for all of us! Not only did the pandemic grip the world and a ‘masked’ reality took over us, it ushered in the phenomena of a ‘new normal’ that is here to stay in the near future. As this overwhelming year bids adieu to us in a few days,...

Television TV Channels Music and Youth
How MTV Beats is beating its way to the top

MUMBAI: What do you do when you turn four? In the television business, you celebrate big. And if you are a channel from the MTV stable, you can even choose to go wacky, quirky and fun – just like the audience you target. In the case of MTV Beats  it is choosing to go gibberish. As part of its #...

Television TV Channels Music and Youth
Zee TV kickstarts digital auditions for Indian Pro Music League

MUMBAI: Zee TV in collaboration with Fathom Pictures is all set to present audiences in early 2021 with the world’s first ever music league, the ‘Indian Pro Music League’ (IPML), an innovative reality show.

Television TV Channels Music and Youth
Radio One partners with Gonuts to bring Joy this Christmas

Mumbai: Gonuts, Asia’s largest and most influential celebrity commerce platform and Radio One, India’s leading radio channel, announced their partnership to bring the celebration of Christmas with an XMAS surprise like never before.

Television TV Channels Music and Youth
MTV Beats celebrates 4th anniversary with a bang

MUMBAI: Hindi music channel MTV Beats is celebrating its fourth anniversary this December with a month long interactive campaign - #ShandaarChaar. The channel is spreading the cheer this month with fun and engaging contests for its young viewers. #ShandaarChaar will have 31 contests for 31 days and...

Television TV Channels Music and Youth

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