Television

ZEEL enters Philippines with 'Zee Sine'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/05/Zee%20Sine.jpg?itok=ueD-keYL

MUMBAI: After creating success stories with two Bollywood channels in the APAC region, namely Zee Bioskop in Indonesia and Zee Nung in Thailand, Zee Entertainment Enterprises Limited (ZEEL) becomes the first Indian company to foray into Philippines with its third dedicated Bollywood movie channel for the local Filipino audience starting today.

Announcing ZEE’s entry into the Philippines, International Broadcast Business, ZEEL  International broadcast business CEO Amit Goenka said, “ZEE has been the cultural ambassador for Bollywood and Indian content in overseas markets. In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have 5 dedicated localized channels in APAC, comprising of GEC and movie genres, and our entry into Philippines will only further strengthen our presence. With the Pay-TV industry projected to grow at an average of 13% Y-o-Y in the next 5 years, we see huge potential in this market.”

Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog) is a 24/7 Bollywood movie channel customized and packaged for the local audience. The channel features Blockbuster movies from the World’s Biggest Hindi Film Library of ZEEL.

Speaking on the launch of Zee Sine, ZEEL  Asia Pacific business head Sushruta Samanta said, “Both India and Philippines display strong affinity for music and dance. Our research shows that Indian Bollywood Films are relatable as the stories hit close to home, reflecting similar emotions and values shown in Filipino movies. While other content from around the world has entered Philippines already, we plan to bring a fresh and unique perspective by launching Zee Sine in Philippines. We felt it is the right time for us to enter this market and showcase our heart-warming and larger-than-life Bollywood movies to the Filipino audience.”

“Maria Liza Ginting, who currently heads our Indonesia market, will also be heading the Philippines operations along with the local team in Manila,” Samanta further added.

Sharing more details on the channel, Maria Liza Young - Ginting, Country Head, Indonesia & Philippines said, “Zee Sine will take you to a new world of entertainment with high-voltage Bollywood dramas, love triangles, comedies and song and dance. To reach out to the local audience, we have hand-picked movies from the library, dubbed in Tagalog, re-christened movie titles and character names in English while promos and special movie properties are being locally created. The channel is being distributed through one of the leading cable distributors in the country, Cable Boss, and will soon be available on more platforms in the market.”

The channel will be showcased at PCTA (Philippine Cable TV Association Inc.) Convention 2016, which is one of the biggest Pay-TV operators conventions in Philippines, to be held between 12-15 April, 2016.

As the channel goes on-air today, Zee Sine promises to entertain Philippines the Bollywood way.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/ipl.jpg?itok=U_Qkyviv
Star Sports launches #KhelBolega campaign around IPL 2020

MUMBAI: Amid the heightened social media chatter within fans, Star Sports along with the Board of Cricket Council of India launched Khel Bolega, a television commercial (TVC) ahead of IPL 2020. Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/kids.jpg?itok=gU0SgZXK
Mumbai got outdoors at the year's premier festival curated for kids

24th February 2020 Mumbai:  India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/abp.jpg?itok=ntSTl0Za
Jeetega India: ABP News curates special programming for Olympics 2020

MUMBAI: ABP News Network’s Hindi news channel ABP News has launched a special programme ‘Jeetega India’ for Tokyo Olympics 2020. It’s a special show that intends to cover every single aspect of the athletic event. Focusing on to promote sports in India, ‘Jeetega India’ will have a 360-degree...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/panipat.jpg?itok=54emoCoT
Zee Cinema to air World Television Premiere of ‘Panipat’ on 29 February

MUMBAI: Known for their commitment towards their ‘Dharm’ and ‘Karm’, the Marathas have been referred to as protectors and not fighters. They were not just ferocious fighters safeguarding their motherland but also ethical warriors with a simple code of honor. Director Ashutosh Gowariker’s magnum...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/regional.jpg?itok=zaBmI-wv
Zee Telugu to launch ‘Trinayani’ on 2 March

MUMBAI: Zee Telugu strengthens its primetime offering with a new fantasy drama Trinayani. An impeccable fiction tale, Trinayani highlights the life of a seer, who can foresee the future and the past. Produced by Annapurna Studios, the epic one-of-its-kind fictional drama will go on-air starting 2...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/ndtv.jpg?itok=k3PS9eAF
SAT further stays SEBI's impugned order against NDTV till next hearing

MUMBAI: The Securities Appellate Tribunal has further extended the relief to New Delhi Television news channel’s promoters Prannoy Roy and Radhika Roy, against the impugned order of the Securities and Exchange Board of India till next hearing. According to a BSE filing of the NDTV, “The Securities...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/all.jpg?itok=YvT2CY1Y
Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/sonybbcearth.jpg?itok=ZCSwjgfB
Sony BBC Earth concludes the third edition of ‘feel alive hours’ in schools across India

MUMBAI:In its continued efforts in inspiring, influencing and making students ‘feel alive’ with its enthralling content, Sony BBC Earth, India’s most loved factual entertainment channel, recently concluded the third edition of ‘feel alive hours’. Post the phenomenal success of the first and second...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Trump-and-modi.jpg?itok=K3LFKS7w
News channels unveil programming, content strategy for Trump's visit to India

When the US president comes visiting, news channels need to stay on their toes. Indian news channels are now gearing up for a special and round-the-clock coverage of the maiden visit of the United States of America’s president Donald Trump to India on 24-25 February.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required