Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

The filter has garnered a massive reach of 1.4 million within six days of its campaign

MUMBAI: After regaling audiences with three engaging stories in the festive month of October that capture the pulse of the emerging middle class India and the evolving relationship dynamics of society, Zee TV  now offers its viewers an escape into the world of fantasy with another intriguing season of its immensely successful weekend fantasy thriller, Brahmarakshas. Creating viewer engagement in the most innovative manner and infusing the energy and excitement of the mobile gaming space into an immersive experience of the show,  Zee TV has introduced a first-of-its-kind Brahmarakshas 2 game filter on Instagram and Facebook  that makes not just kids but full grown adults get hooked to a virtual wild goose chase where one sees the leading lady of the show Kalindi being relentlessly chased by the ferocious Brahmarakshas in hot pursuit and the only way to help Kalindi dodge him and the obstacles in her path is to open your mouth or duck your head to one side!

In the current scenario with many of us struggling with monotony in the confines of our homes, Zee TV provides the masses with a thrilling way to escape the mundane and lose oneself in the intriguing world of the Brahmarakshas brought alive through enthralling augmented reality visual effects. Having launched the game filter, Zee TV now invites its viewers to take the #Brahmarakshas Filter Challenge wherein users can play to save Kalindi from the evil and monstrous Brahmarakshas. Using the #BrahmarakshasFilter and tagging @ZeeTV, the highest scorers of the game stand a chance to win exciting gift vouchers worth Rs.5000. The filter has already garnered 1.4 million reach with 2.5 lakh users experiencing the filter, 2 million impressions within six days of the campaign.

While fans and viewers across the world compete by sharing scores with each other, the Brahmarakshas 2 lead and television actress Nikki Sharma who plays Kalindi has also tried the game filter and is deeply intrigued and captivated by it. Nikki said “I thoroughly love playing this game, especially during the small breaks that I get in the midst of my shoots. Playing to save my character Kalindi’s life in a game gives me a racy kick. Kudos to the marketing team at Zee TV for having even thought of a game so compelling! It’s amazing to see our fans and viewers so captivated by this game and we hope to see the same tremendous love and response towards our show as well.”

While you help Kalindi run for her life, tune into Brahmarakshas 2 that showcases television actress Nikki Sharma essaying the lead character of Kalindi opposite popular actor Pearl V. Puri playing the role of Angad. The show premiered its first episode on 22nd November and is set to unveil a fascinating story revolving around the journey of an ordinary young girl, Kalindi whose destiny gets entwined with the most ferocious evil force that has ever awakened. It turns out Kalindi was born under a peculiar birth star that makes her special and as a result, the Brahmarakshas needs her in order to accomplish his mission of attaining immortality. Kalindi’s only source of strength is her love for her partner, Angad. As she navigates and manoeuvres her way through the world of evil and her own ordinary life, Kalindi finds herself up for a gruelling battle to protect the people she truly cares for!

Stay tuned as Brahmarakshas 2 airs every Saturday and Sunday at 9 pm,  only on Zee TV

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