Television

Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The movie garnered 15.6 million impressions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/23/Kesari.jpg?itok=Q0TH5GJI

MUMBAI: The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the Top 3 rated movies of the year. Zee Cinema has been ranking No.1 in the past five weeks with 489 Mn impressions.

Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. Grabbing the highest number of eyeballs, Zee Cinema has year on year rated No.1 with their Independence Day premieres of Parmanu: The Story of Pokhran, Dangal, Baaghi and Holiday in the past.  

With its yearly trend of ranking the highest during Independence Day, by airing blockbuster movies, Zee Cinema promises to cater to the ever-evolving viewer’s demands by making each year bigger and better than the previous.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/bharti.jpg?itok=b2uVoGP5
COLORS bridges gap between characters and audience with new series 'Hum, Tum aur Quarantine'

MUMBAI: Colors has introduced a unique programming approach to keep the audience connected with their favourite characters. Along with providing anecdotes from the lives of the characters, the channel is also introducing on-air series of gags featuring the talented duo- Bharati Singh and Harsh...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/bbar.jpg?itok=A3YAyhBx
Tired of COVID-19 news, Indians turn to movies: BARC-Nielsen Report

MUMBAI: Indians have become bored with excessive COVID-19 news. Which is why in week three of lockdown, people have switched over to movie channels, driving the genre viewership up, as per the latest BARC-Nielsen report. In week 13, viewers spent more than one hour on movie channels and it has...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/barc%27_1.jpg?itok=oVriuXAk
No top programme, advertiser and brand data for week 13: BARC India

MUMBAI: Broadcast Audience Research Council of India (BARC) will not be able to make available data on top programmes, top advertisers and top brands for week 13. The ratings agency has informed that due to the ongoing COVID-19 situation, partners’ operations are disrupted and so it can’t make...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/india.jpg?itok=GvPtyVPd
India Today becomes most-watched channel in megacities in week 13 of BARC

MUMBAI: For the first-ever time this year, India Today has become the most-watched channel in the megacities, clinching number one spot in week 13 of Broadcast Audience Research Council (BARC) India. The channel has secured second spot in the previous week in the same category. The channel has...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/barc_0.jpg?itok=TNFSyGoe
Social ads dominate TV during COVID-19: BARC-Nielsen report

NEW DELHI: Overall advertising FCT grew by nine per cent in the week starting 28 March over the pre-COVID time period between 11 and 31 January, as per the third edition of BARC India & Nielsen Media Explain “The Crisis Consumption - Impact Of COVID -19 On TV And Smartphone Behaviour Across...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/nel3.jpg?itok=FjX0HTMj
DD National viewership soars due to classics’ re-run

DD National has become the most-watched channel in week three of lockdown. The third edition of BARC-Nielsen report on TV+ smartphone consumption during the crisis shows that Ramayan on DD National at 9 am and 9 pm garnered 545.8 million weekly impressions in week 13.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/ipl.jpg?itok=E9jn4kFu
Cricket veterans find October most suitable for IPL 2020

The Indian Premier League (IPL) has been the talk of the town ever since it was cancelled for the first time on account of the COVID-19 pandemic. Cricket enthusiasts and all the stakeholders, including the brands associated with the league, are eagerly awaiting an outcome: postponement or an...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/dilip.jpg?itok=4ezJExXu
Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis

MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated. CEOs are faced with unprecedented interruptions that have no parallel...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/zee.jpg?itok=1_F6P1_I
ZEEL launches #HumAndarCoronaBahar campaign

MUMBAI: To encourage more viewers to stay at home and keep the COVID-19 out, Zee Entertainment Enterprises Ltd (ZEEL) came together with Lowe Lintas in an extraordinary partnership to create the first-ever completely #FilmedFromHome #HumAndarCoronaBahar initiative.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required