Television

Zee Cinema to telecast WWE in Hindi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/29/Zee_Cinema_2011_0.png?itok=Y5-IJSXo

MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports, will also be aired on Hindi movie channel Zee Cinema. The channel will telecast WWE in Hindi from 7 - 9 pm.

WWE is one of the top rated shows in the sports genre, according to the Broadcast Audience Research Council (BARC) India report. “Zee Cinema wanted to do something new and thus decided to air WWE on the channel,” said a source close to the development.

Zee Cinema, which as per the BARC India week 33 ratings data, is at the second position in the movie channel space, is looking at getting new audience on to the channel by airing WWE.

“Action entertainment is the preferred genre on the channel and thus the decision to telecast WWE, which will be a fresh breather from the movies,” added the source.

According to the channel, WWE is still a niche property, which is broadcast on sports channels and is mostly in English. “We are hoping to make it a more mass sport and thus bringing it on Hindi movie channel and with Hindi commentary,” informed the source.

Christened Action Mania, the sport will be aired everyday for the first two weeks, starting 13 September. “After two weeks, the show will be aired once a week. It is a strategic decision taken by the conglomerate to take WWE to a new set of audience,” said another source from the sports channel.     

Airing popular sport properties on Hindi movie channels by networks is not new. Be it the Indian Premiere League (IPL) on Sony Max, or Pro Kabaddi League (PKL) on Star Gold, Hindi movie channels have gained traction for  sport properties. Whether airing WWE will take Zee Cinema from the current number two position to the numero uno remains to be seen.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/zee5-4.jpg?itok=bxiKw3fW
ZEE5 Global collaborates with the LuLu Group in the middle east to celebrate 'India Utsav’

ZEE5 Global has partnered with the LuLu Group for their 'India Utsav' celebrations. The event was launched at the same time across the GCC countries on 15 August 2022, at Al Wahda Mall in Abu Dhabi, in the Group's first-ever simultaneous region-wide launch of its celebration of the 75th Indian...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/impact.jpg?itok=K5KYfweZ
Impact Wrestling extends partnership with Eurosport India

Anthem Sports & Entertainment’s professional wrestling promotion, Impact Wrestling, has partnered with Warner Bros. Discovery’s premium sports channel, Eurosport India. The partnership will ensure that viewers across India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka will...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/sony-entertaiment.jpg?itok=pMhU-41l
Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetising journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, "MasterChef", produced and distributed by Endemol Shine India.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/news18.jpg?itok=raoK8AS7
News18 Kerala announces special line-up of programs for Onam

Mumbai:  Onam – the colourful festival of Kerala’s culture and tradition – is round the corner. The 10-day festivity includes Sadhya, Thiruvathira Kali, Pookalam, Ona-thallu, Pulikali, Onavillu, and welcome songs for King Mahabali. Highlighting Onam’s sublime activities such as Pookalam, aromatic...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/11.jpg?itok=0PKBiyw5
“We’re looking to invest and reinvest about Rs 3000 crore over 5 to 7 years”: Applause Entertainment CEO Sameer Nair

Celebrating its fifth anniversary, Aditya Birla Group’s Applause Entertainment has released over 40 shows on various OTT platforms so far and is now venturing into feature films.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/news18-jammu.jpg?itok=MLCSEt_5
News18 Network launches News18 Jammu/Kashmir/Ladakh/Himachal TV channel

News18 Network on Monday launched News18 Jammu/Kashmir/Ladakh/Himachal on the 75th anniversary of India’s independence.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/rajat_sharma.jpg?itok=YeCmZIXa
India TV editor-in-chief Rajat Sharma conferred 'Most Influential Indian' award in London

Mumbai: On the eve of India’s 75th Independence, Rajat Sharma was identified and honoured as the "Most Influential Indian" at an event hosted by the British monarch at the top of London Bridge. Under the capable guidance of ELITE Magazine's managing director, Puraskar Thadani, who planned the event...

Television TV Shows Awards
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/anuragthakur.jpg?itok=buiec060
I&B minister Anurag Thakur launches Bharat24

The union minister for information & broadcasting and sports & youth affairs Anurag Thakur, launched the new national Hindi news channel, The tagline of the channel is “Vision of new India!”

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/suntv.jpg?itok=x3ybW7NU
Sun TV Q1 results: Revenue rises 47.38% to Rs 1,193.90 crore

Sun TV Network revenue increased by 47.38 per cent (including IPL) to Rs 1,193.90 crore in Q1 FY23, compared to Rs 810.10 crore in Q1 FY2022.

Television TV Channels Viewership