Zee Cinema announces 'Cinema Premier League’ from 7th April to 27th May

MUMBAI: You have seen your beloved stars shake a leg on the dance floor, you’ve seen them perform death defying stunts, you’ve seen them making you laugh and you’ve seen them entertain you through your favourite movies… But now, get ready for more drama and entertainment in another league all together!

The stage is all set for the biggest entertainment battle! It will be Salman v/s Akshay, Rajinikanth v/s Aamir, Shah Rukh Khan v/s Suriya, Varun v/s Tiger and much more. Promising viewers, a unique mélange of competition, drama and entertainment, Zee Cinema, Home of Blockbusters is all set to enthral its viewers with an interesting line-up of movies this summer under Cinema Premier League - Champion Filmein Har Din. While the entire nation is gripped by the cricket mania, it will be a clash of the titans on the small screen. Starting Saturday, 7th April to Sunday, 27th May, five teams - Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 50 days lagaataar, catering to every movie aficionado.

The crowd favorite Khan Riders boasts of star players including the biggest blockbusters of Aamir Khan, Salman Khan, Shah Rukh Khan like Dangal, Raees, Wanted, Chennai Express and many more.

Striking with a full dose of entertainment, Family Indians is a perfect mix of young new age blood including Akshay Kumar’s Toilet: Ek Prem Katha, Rajkummar Rao’s Bareilly Ki Barfi, Shaadi Mein Zaroor Aana and experience with the legendary library of Sooraj Barjatya’s Rajshri Productions including Vivaah, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more.

Lightning the atmosphere, Comedy Challengers will battle it out with showcasing movies of the five most successful comedy franchises to the likes of Fukrey Returns, Housefull, Golmaal, Dhamaal and Phir Hera Pheri.

Bringing the southern flavor, South Kings presents the best of the best movies of Rajinikanth, Mahesh Babu, Allu Arjun, Jr. NTR, Suriya, Vikram including Suriya S3, I…, Time Story, The Real Tevar and many more.

Pumping the adrenaline, Action Warriors brings to the field India’s biggest action entertainers with Akshay Kumar’s Holiday, Tiger Shroff’s Baaghi, Vidyut Jammwal’s Commando 2, etc

Leading from front will be the celebrity supporters of each team; Mandira Bedi cherry-picks to support Khan Riders, while the ideal husband, son, and brother Hiten Tejwani represents the team Family Indians. The graceful and charming Bhabhiji, Saumya Tandon represents Comedy Challengers, South Kings has the beautiful Anita Hassanandani in its corner while the handsome Karan Wahi chooses to support Action Warriors.

Launching this unique league, Prathyusha Agarwal, Chief Marketing Officer, ZEEL, said, “We at ZEE strongly believe that the content our viewers want is king. Cricket and Movies being the two big religions that bring India together, a Cinema Premier League is the natural answer to delight the viewers who will be flocking to their screens this cricket season. So on Zee Cinema, we decided to add some Masti to the Movies and create an epic battle between the various genres of cinema fronted by a celebrity supporter. Changing the meaning of victory and defeat, let the curtains rise for an exceptional game of cinema.

Speaking about the same, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster said, “Cinema Premier League is a grand extravaganza where cinema’s most popular genres will play the most exciting sport of the country. But of course, it’s cinema with a twist! Their fate of win or loss will be in the hands of their fans and each week we will declare who is in the forefront based on viewership data. With Cinema Premier League, we present to our audiences an array of their favorite movies, on an open field. 5 teams, 50 days of entertainment, 1 winner…let the games begin!

Actor Mandira Bedi fronting the Khan Riders said, “Cinema has always been my first love. I am glad that I got the opportunity to represent the Khan Riders. Having starred in Dilwale Dulhaniya Le Jayenge with Shah Rukh Khan, I know and understand the love for the Khans and you can never underestimate the power of a Khan. Watch the Khan Riders on Zee Cinema and make them win.”

Hiten Tejwani, the face of Family Indians, said, “Snuggling up together on the couch with your little munchkins, an entertaining flick and a giant bowl of popcorn is hands down one of the best ways to enjoy some quality family time. But deciding on a film that everybody wants to watch isn’t easy! My team, Family Indians will showcase some of the best family dramas of Bollywood to ensure nonstop entertainment for your entire family.”

Bhabhiji Ghar Par Hain actor, supporting Comedy Challengers, Saumya Tandon said, “It’s still easy to make people cry but the true challenge lies in making people laugh. Cinema is incomplete without comedy genre. It is one genre that you can enjoy with your entire family. Even a serious subject or message can be put across most effectively through comedy. As a representative of the Comedy Challengers, I am sure we will win the battle by tickling your funny bone.”

South Kings supporter Anita Hassanandani shared, “South Indian movies are popular for their Entertainment, Entertainment and Entertainment. Every time I watch a South dub movie, I can see the efforts of the writers, actors, directors and the whole team. These movies boast of an amazing energy and are a perfect blend of action, romance, drama and humor. I personally love these movies and hence I’m supporting the South Kings in Cinema Premier League.”

The suave Karan Wahi vouching for Action Warriors said, “Despite the often stereotypical notions of Bollywood, it’s not all weddings, saris and running around trees. Indian cinema also boasts of the action movies genre. Amitabh Bachchan became famous as the angry young man after his role in Deewaar. This only goes to show that until an actor fights a villain in a Bollywood movie, he cannot be called a hero. So, support my team Action Warriors and see your heroes fight it out with the baddies.”

Latest Reads
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in (especially vernacular)...

Television TV Channels News Broadcasting
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership
SPN’s Neville Bastawalla on ‘massification’ of niche sports and Australian Open broadcast extension

Sony Pictures Networks India’s (SPN) sports segment is highly focusing on niche segments and so Tennis Australia and SPN have extended their broadcast deal by three years at the official Australian Open 2020 media launch.

Television TV Channels Sports
Music genre is top gainer in Chrome DM Week 41

Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding

Television TV Channels Viewership
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX

MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing...

Television TV Channels GECs
India on a plate: celebrate world food day with Epic Channel

MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel - India Ka Apna Infotainment -...

Television TV Channels English Entertainment
Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd

MUMBAI : Harper Collins India is thrilled to announce that author Richa Mukherjee’s new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd...

Television TV Channels GECs
Zee TV, Flipkart join hands to surprise fans this festive season

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and attempted to make TV viewing truly interactive during the latter’s annual...

Television TV Channels GECs
HistoryTV18 to premiere ‘India: Marvels & Mysteries’ on October 17

MUMBAI: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take the viewer back in time, to some of India’s unique historical locations, many of which are designated UNESCO world heritage sites. The series spotlights...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories