Television

Star Gold sets new records with back to back Super-hit premieres

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MUMBAI: When you think about Bollywood Blockbusters on Television, the only name that stands out is Star Gold and rightfully so. The channel boasts of delivering two back to back highest rated premieres within a span of four weeks. After breaking television records with the premiere of ‘Total Dhamaal’, the channel continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi.

Reinforcing its platform strength, marketing acumen and brand affinity - Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.

Commenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business - Star India, says, "Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.”

Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. It strengthens our belief in backing good content. Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. Good Cinema truly does speak a universal language! “ 

Kartik Aryan adds, “Luka Chuppi was made with a lot of love and it feels great to receive that in return from the audience who have made the film what it is! Star Gold has been an exceptional partner in helping us reach so many hearts.”

While the movie Lukka Chuppi was being premiered on Star Gold, Actress Kriti Sanon chose to engage with her fans in a never seen before manner; she went live on Instagram and interacted with over 20 Million fans. She answered fans ‘questions on the movie, its scenes and her favorite moments.

Kriti Sanon expresses her delight by saying, “Luka Chuppi will always be a very special film for me. A big thank you to all my fans/ viewers for giving it so much love and Star Gold for making it such a success.”

With an unmatched content library of films like Sanju, Stree, Baaghi 2, Badhaai Ho, Golmaal Again, Judwaa 2 and the current successes of Total Dhamaal and Luka Chuppi, Star Gold continues to be the go-to destination of the biggest Bollywood movies. The channel’s next offering is the action-packed Junglee that will premiere on June 23, 2019 at 12:30 PM.

“We are confident that Junglee will add to our success, helping us set new benchmarks,” signs off Hemal Jhaveri.

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