Star Gold sets new records with back to back Super-hit premieres

MUMBAI: When you think about Bollywood Blockbusters on Television, the only name that stands out is Star Gold and rightfully so. The channel boasts of delivering two back to back highest rated premieres within a span of four weeks. After breaking television records with the premiere of ‘Total Dhamaal’, the channel continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi.

Reinforcing its platform strength, marketing acumen and brand affinity - Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.

Commenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business - Star India, says, "Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.”

Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. It strengthens our belief in backing good content. Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. Good Cinema truly does speak a universal language! “ 

Kartik Aryan adds, “Luka Chuppi was made with a lot of love and it feels great to receive that in return from the audience who have made the film what it is! Star Gold has been an exceptional partner in helping us reach so many hearts.”

While the movie Lukka Chuppi was being premiered on Star Gold, Actress Kriti Sanon chose to engage with her fans in a never seen before manner; she went live on Instagram and interacted with over 20 Million fans. She answered fans ‘questions on the movie, its scenes and her favorite moments.

Kriti Sanon expresses her delight by saying, “Luka Chuppi will always be a very special film for me. A big thank you to all my fans/ viewers for giving it so much love and Star Gold for making it such a success.”

With an unmatched content library of films like Sanju, Stree, Baaghi 2, Badhaai Ho, Golmaal Again, Judwaa 2 and the current successes of Total Dhamaal and Luka Chuppi, Star Gold continues to be the go-to destination of the biggest Bollywood movies. The channel’s next offering is the action-packed Junglee that will premiere on June 23, 2019 at 12:30 PM.

“We are confident that Junglee will add to our success, helping us set new benchmarks,” signs off Hemal Jhaveri.

Latest Reads
Arnab Goswami slams NBA over Republic TV suspension call

New Delhi: This afternoon, National Broadcasters Association (NBA) demanded for the suspension Republic TV’s IBF membership in light of the leaked transcripts of the channel’s MD and editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta. Goswami has hit back and...

Television TV Channels News Broadcasting
GoQuest Media acquires global distribution rights to two Serbian dramas

NEW DELHI: Mumbai-based global entertainment content distributor GoQuest Media has inked a deal with Serbian telecom cable TV operator Telekom Srbija to get exclusive rights to two of its most popular thriller series. The deal gives GoQuest Media worldwide distribution rights to the intriguing...

Television Production House Post Production
NBA demands suspension of Republic TV’s IBF membership post WhatsApp chats leak

NEW DELHI: The News Broadcasters Association (NBA) has demanded that Republic TV’s IBF membership be suspended in light of leaked transcripts of the channel’s MD & editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta.

Television TV Channels News Broadcasting
Republic, Times Now reports on SSR death ‘contemptuous’: Bombay HC

NEW DELHI: The Bombay high court has observed that some of the reporting done by Republic TV and Times Now against the Mumbai police in the Sushant Singh Rajput death case was “prima facie contemptuous" in nature, but refrained from passing any orders on it.  A bench of chief justice Dipankar Datta...

Television TV Channels News Broadcasting
It’s time for KaamWapasi, say Big Ganga and Lowe Lintas

MUMBAI: Amidst the many problems and challenges that the pandemic brought forth, being left without a job that adversely impacted millions of people. The pressing issue of a depleted workforce is affecting not only a host of industries across sectors, but also a host of folks who depended on them....

Television TV Channels Regional
Enterr10 Rangeela brings new show Aashish Chhathi Maiya Ke

MUMBAI: Bhojpuri GEC Enterr10 Rangeela is all set to launch a brand new show Aashish Chhathi Maiya Ke. Produced by Reliance Big Synergy, this new social mythology series will air from 18 January 2021, every Monday-Saturday at 7 pm. Aashish Chhathi Maiya Ke is the story of 12-year-old Parvati, who...

Television TV Channels Regional
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked

NEW DELHI: Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief...

Television TV Channels Viewership
BARC week one: Zee TV slips down to fourth spot on pay platform

MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform.  Pay Platform

Television TV Channels Viewership
BARC week 1: Dettol Antiseptic Liquid leads the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 2 January and 8 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required