Television

Star Gold plans marketing blitz for ‘Bajrangi Bhaijaan’ TV premiere

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MUMBAI: Salman Khan’s latest blockbuster Bajrangi Bhaijaan, which is still running at the Indian box office after eight weeks with more than Rs 300 crore in its kitty, is all set to premiere on television. And Star Gold has planned a marketing blitzkrieg to promote the movie’s world television premiere slated for October. The movie will be premiered on Star Gold as well as Star Gold HD.

An extensive 360 degree marketing campaign comprising print, outdoor, radio, cinema and digital mediums kickstarted from 10 September and will lead up to the premiere day.

Apart from this, a consumer engagement activity called ‘Selfie with Salman Contest’ will be initiated on social media platforms, giving Khan’s fans a chance to get a digitally modified ‘Selfie with Salman.’ The winner images will also be showcased on the channel during the movie’s premiere.

A Star TV spokesperson said, “Staying true to our brand identity, home of blockbusters, Star Gold offers its viewers an opportunity to watch the most entertaining blockbusters on television. Bajrangi Bhaijaan with a Rs 620+ crore worldwide collection is Salman's biggest blockbuster till date and it is all set to re-create that magic on the television screens. An extensive marketing campaign has been planned to enable our consumers to get more of their favourite star.”

Bajrangi Bhaijaan also stars Kareena Kapoor Khan and Nawazuddin Siddiqui along with child actor Harshaali Malhotra.

It has been directed by Kabir Khan.

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