Television

Sony movie cluster biz grew by 30 per cent: Neeraj Vyas

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/30/neeraj-vyas.jpg?itok=NioX51kQ

MUMBAI: 2016 has been a good and a profitable year for Sony Pictures Network’s movie cluster. In May 2016, Sony expanded its movie cluster with its first free-to-air (FTA) channel Sony Wah.

With this addition, the channel count in Sony's Hindi movie bouquet has reached four including Sony Max, Sony Max2 and Sony Max HD.

During the IPL season, each year Sony Max registered highest ratings in the prime time segment, hence the property is special for the group.

Speaking to Indiantelevision.com, Sony Max movie channel cluster senior EVP and business head Neeraj Vyas shared, “In every way, we witnessed one of the best years, from the beginning of life post the IPL as IPL is an integral part of Sony as it is essential from a reach perspective. For the first time in many years, right from IPL to the latest week, Max has retained a leadership position -- for 26 consecutive weeks, we have been the leaders. Apart from that, Max 2 has held its own and we have grown in the market where we created a beautiful niche for movies of yesteryears."

Vyas added, "I think Max has helped a so-called retro genre look cooler, feel cooler and we brought back happy memories to the mind of viewers. Again, Max 2 is something we are very proud of.”

SPN’s flagship movie channel Sony Max has been the leader since the last 26 consecutive weeks. Sony Max garnered 420 GVM (Avg Weekly GRPs (CS 4+) and 38.9 reach (Avg Weekly Reach% (HSM, 4+) (Viewership Nos. (HSM, U+R / Post IPL till date i.e Wk 48)

The channel delivered 19 per cent more viewership than the no. 2 HFF Channel i.e Zee Cinema. Max was the only HFF Channel that grew over FY 16 in these last six months. Even GECs witnessed a decreasing trend during this period over last fiscal.

SPN has a special movie channel which caters to a niche audience. The channel had been the leader for 23 out of 35 weeks in FY 17. It delivers almost five per cent more viewership than the no. 2 HFF channel. It's Sony Max 2, of course.

Sony Wah has been the leader since the last 23 consecutive weeks which is two weeks short of Wah's lifetime weeks. As per BARC’s Week 44 data, WAH was the no. 1 HFF Channel @ U+R beating Pay HFF for the first time. The highest rated title by Wah, ‘Baahubali’ rated 1.8 TVR per cent (@ HSM U+R).

"We launched Wah towards the end of May. For weeks, we led in the segment (rural). It's been a fabulous year. We led in all the genres we operated in. More importantly, I think, we have managed to essentially create a set of channels which provide a lot of good content to the viewers, and at the same time able to reach to large critical mass of viewers across the entire HSM platform which I think something advertisers are looking for,” added Vyas.

“Max HD is a unique channel catering to the classes, and, here again, we have seen consistent growth," Vyas said.

Talking about the rural Hindi-speaking market, Vyas explained, “A lot of works needs to be done in this market. Broadcasters should deep dive into it to understand that, because we are not familiar with that market. It’s critical to understand its nuances and the viewership pattern of rural HSM. A lot of leg work needs to be done there. All of this I think will happen in next one year. Rural HSM is a large part of the country, and one can't map it easily. But, we certainly see a lot of potential. For very long, I think, it's been an underserved market.”

The key advertisers for Sony movies have been HUL, P&G, Cadbury’s in FMCG, Mahindra & Mahindra, TVS, MRF in automotive, Vodafone in telecom and Axis Bank and DHFL in the BFSI category.

Vyas added, “Revenue outlook was great till a few days ago but demonetisation has slowed down the process. But, I think, it’s a temporary setback. But, that apart, we witnessed a phenomenal growth in terms of ad revenue. We have grown by almost 30 per cent over the last year which I think is much better than the industry average."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/06/44.jpg?itok=9qZd7pdJ
Sony launches new show 'Kathaa Ankahee'

Mumbai: Sony Entertainment Television brings a beguiling story titled Kathaa Ankahee, a Hindi remake of the acclaimed Turkish drama 1001 Nights, delving deep into the feelings of love, repentance, and an unforgivable wound (Binbir Gece).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/06/blue.jpg?itok=-KFpGVjH
Star Sports launches #BlueKnowsNoGender campaign 

Mumbai: Indian cricket has written some of the most uplifting tales in the annals of cricketing history. Although history has always favoured "His Story,"  a new generation of fierce, captivating, and dynamic cricketers has emerged. The India Women's Squad, which has achieved incredible gains in...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/meera.jpg?itok=ZVqLRBPZ
Meera Vaidya and the art of getting on in Hollywood

Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/remote.jpg?itok=t5SkSMua
APAC (ex-China) Pay-TV revenues to reach $35 bn by 2027: MPA report

Mumbai: Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027. According to the report, total Asia Pacific Pay-TV industry revenues, including...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/ndtv.jpg?itok=a_c2bYyD
Adani gets 32 per cent subscription for open offer of NDTV shares

Mumbai: Adani Group has received 32 per cent subscription for its open offer of New Delhi Television (NDTV) shares. The open offer closes on 5 December. This subscription is despite the fact that the discount for the open offer at Rs 294 was over 29 per cent of the share price. Vishvapradhan...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/dil-diyan-gallaan.jpg?itok=MftUoWUI
Sony Sab to launch new show ‘Dil Diyan Gallaan’

Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced from their loved ones due to migration, misunderstandings and unspoken words. Dil Diyan Gallaan will premiere on Sony Sab on 12 December at 7:30 p.m.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/csi-report.jpg?itok=_vZ3F3eI
58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 

A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/27-sports.jpg?itok=NSBiW971
27th Sports signs Toyam Sports as title sponsor of Ind-Ban series

Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/33.jpg?itok=aIWjCmAg
We are not 60 years old, we are 60 years young: Shemaroo’s Hiren Gada

Mumbai: As Shemaroo marks its 60th year in India, it has grown to offer a variety of media products, including over-the-top (OTT) services like ShemarooMe and general entertainment channels (GECs) like Shemaroo Umang, Shemaroo TV, and MarathiBana. What started as a book circulating library, now...

Television TV Channels Viewership