Mumbai: Shemaroo Entertainment has announced the appointment of Mohan Gopinath as its business head – Bollywood. In his new role, Mohan will be responsible for driving the Bollywood business of Shemaroo.

Mohan comes with 25 years of rich experience in the media and broadcasting space across various functions. Mohan was with Zee Entertainment for almost two decades and then he co-founded the Bengali movie channel Aamar Cinema and Hindi general entertainment channel, Azaad TV. He was an advisor on the launch of Viacom’s movie channel Rishtey Cineplex as well.

Shemaroo has one of the largest repositories of Bollywood content both premiere and classic. It owns the rights to iconic movies such as “Amar Akbar Anthony”, “Hunter”, “Jab We Met”, “Beta”, amongst others.

Recently, Shemaroo FilmiGaane YouTube channel, which hosts its library of Bollywood songs, crossed 60 million subscribers. According to the data by influenex.com, the channel ranks third amongst the most popular music YouTube channels in India.

It has a monthly viewership of 500+ million and it attracts around 15+ million views per day.

“We are elated to have Mohan join the Shemaroo family. We have ambitious growth plans to expand and monetize our Bollywood content and therefore Mohan’s expertise and seasoned business acumen would strengthen our foothold in the market while scaling the business,” said Shemaroo Entertainment CEO Hiren Gada. “Mohan’s appointment is aptly timed as we are getting ready for the leap to lead the exciting digital future of entertainment.”

“Bollywood has always been an integral part of Shemaroo. We all have fond memories of watching some of the iconic Bollywood movies on various Shemaroo platforms,” said Shemaroo Entertainment business head – Bollywood Mohan Gopinath. “I am thrilled to take this role as I look forward to working with this dynamic team to steer the expansion of this category using my expertise.”

Mohan holds an MBA degree from Mumbai University and some of his core competencies include capital raising, company management, product development, budget management, new business development, strategic alliances, and negotiations, amongst others.