Television

&pictures packs marketing punch for ‘Badlapur’ TV premiere

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/15/%26pictures.jpg?itok=rFsocRPu

MUMBAI: &pictures has packed a big marketing punch for the world television premiere of the Varun Dhawan starrer Badlapur. 

The movie will premiere on 20 September at 8:30 pm and &pictures will be marketing it by launching a first-of-its-kind initiative called ‘The Badlapur Hunt’ for the people of Mumbai on 16 September.

Zee Entertainment Enterprises Ltd (Zeel) Hindi movies channel business head Ruchir Tiwari said, “Honoring our commitment of providing the latest and best films, we at &pictures always aim to interact and engage with our audiences through various creative ways. ‘The Badlapur Hunt’ is one such innovative contest, which will be gain maximum traction on our strong digital platforms. We have a more direct relationship with our audiences than we ever did before and a distinctive 360 degree campaign across mediums is also planned.”

The hunt enables five teams of two individuals each to participate, wherein winners stand a chance to win a state of the art tablet. The teams are selected via generic contests conducted on various media platforms including social media, newspapers and radio.

The hunt begins with one person from each team being taken away to an undisclosed location. In order to search for their missing team member, their respective partners, (just like Varun Dhawan in the film) will have to solve clues and perform tasks handed out by &pictures team at strategic locations across the city.

To pump up the participants and make the hunt even more thrilling, the channel is offering tempting gratifications for each task that the participant accomplishes in the hunt.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/zindagi.jpg?itok=J8wXOPqr
Digital channel Zindagi to launch on DTH platforms as a value-added service

Mumbai: Digital channel Zindagi which features popular Pakistani soap operas will now be available on DTH platform Dish TV, D2H and Tata Play as a value-added service. The service will be available starting on 23 May.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/rakesh-jha.jpg?itok=ne0cO-Ej
Rakesh Jha joins Viacom18 as VP- creative (sports business), Sports18

Rakesh Jha has joined Viacom18 as vice president-creative (sports business), Sports18. He announced his new role on LinkedIn.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/bablu.jpg?itok=XKwS8AbQ
One Take Media brings the 'fun'tastic series Bablu Dablu Cubs

One Take Media has launched a fantastic series Bablu Dablu Cubs, which combines education and various teachings. It is one such fun package of edutainment series taking kids into an exciting world of the curious bear cubs. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/23/star.jpg?itok=_wBkJZuh
My11Circle Women’s T20 Challenge to air on Star Sports & Disney+Hotstar

Even as the pulsating IPLT20 tournament has entered the playoff stage, Disney Star India has announced that it’s going to add to cricket lovers’ excitement by airing My11Circle Women’s T20 Challenge from 23 May to 28 May on the Star Sports network and stream it on Disney+ Hotstar as well. The...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/mahatma-gandhi.jpg?itok=dxSIHCBz
Applause Entertainment to make a series on Mahatma Gandhi

Production house Applause Entertainment will make a series on Mahatma Gandhi. The company has bought the rights to two books by Ramachandra Guha. Actor Pratik Gandhi will play Mahatma Gandhi.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/balaji-telefilms.jpg?itok=gK3rXwxr
Balaji Telefilms reported an income of Rs 119 crore for Q4 FY22

Balaji Telefilms has announced its financial results for the fourth quarter and year ended 31 March 2022. The group posted an income of Rs 119 crore for the quarter and a loss of Rs 33.3 crore.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/zee.jpg?itok=acmyXI7y
Zee Theatre expands its content slate with four musical blockbusters

Mumbai: Zee Theatre brings star-studded stage productions like "The Sound of Music", "Hairspray Live!", "Peter Pan Live!" and "Billy Elliot: The Musical" to the small screen. This is the first time that four international musical blockbusters can be seen on Indian television.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/21/nachiket.jpg?itok=uf8v_hMS
Nachiket Pantvaidya resigns as group CEO of Balaji Telefilms

Mumbai: Nachiket Pantvaidya has resigned as group chief executive officer of Balaji Telefilms, the company notified in a regulatory filing. This was his second stint with the company. He was appointed as group CEO in July 2021. Before rejoining Balaji Telefilms, Pantvaidya was the managing director...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/20/li.jpg?itok=K7SPml0f
Punjabi Fever becomes Delhi’s favourite Radio station in no time with the highest TSL!

HT Media Network launched Punjabi Fever last year which also happens to be Delhi’s only Punjabi Radio Station – 107.2 Punjabi Fever.

Television TV Channels News Broadcasting