Television

Mummy helps HBO climb into the top 100

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/07/Untitled-1_55.jpg?itok=En9XDLeb

MUMBAI: An HBO movie made it to the top 100 programmes in the week ended 13 January 2002, setting a record of sorts for the channel.



Mummy, the Hollywood blockbuster of 2000, entered both ORG Marg's Intam list and AC Nielsen's TAM data with Intam ranking it 28th with a TVR of 2.6. TAM on the other hand, gave it a higher rating of 2.88 but placed it at number 62 on its chart. The reason for the difference is that TAM data records a show's TVRs according to the number of times it is on air during the week, while Intam registers one show on any given time slot only once, however many times it may appear. The data collected was for all C&S homes in all 24 panels.



Mummy, aired on 12 January, was touted as the channel's first big movie of the year and was surrounded by a lot of on and off air promotional activity. The ratings by themselves are impressive. Crouching Tiger, Hidden Dragon that premiered on AXN in December 2001 earned a rating of 1.2 among Indian cable AB viewers in the top five metros, making it the top programme on international channels between 1 and 29 December, according to AXN Asia MD Todd Miller. Mummy thus stands head and shoulders above the other English channels.



Nevertheless, Mummy was not able to break Titanic's record score of 8.2 (TAM data for nine main cities 4+) when the movie premiered on Star Movies on 31 December 1999.



The Mummy seems to have succeeded where the Band of Brothers failed, for HBO. The 10 part miniseries BoB was pushed aggressively across media but failed to strike a chord with viewers, and rise on the ratings scale. Mummy has turned out a much sounder investment for the channel. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/ssr.jpg?itok=ybHvDIzO
Media trials: Bombay HC says 'will have to lay down guidelines'

NEW DELHI: The Bombay high court has said that in light of recent events, it may have to lay down guidelines to check the rash of media trials in the country. While listening to a tranche of pleas seeking restraining orders against trial by media in the Sushant Singh Rajput case, the division bench...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/nbsa.jpg?itok=IpABQht_
NBSA gives date & time to news channels to air apology in Sushant Singh Rajput coverage

NEW DELHI: After directing the electronic news channels Aaj Tak, Zee News, News 24 and India TV to comply with its previous order of apologising on-air for their ‘insensitive coverage’ of actor Sushant Singh Rajput’s death by suicide, the News Broadcasting Standard of India (NBSA) has now given the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/preeti.jpg?itok=jsgAeXCs
Good writing is about the soul, not success: Preeti Mamgain

The Screenwriters Association (SWA) held its first peer-judging awards show earlier this month. The awards were given in various categories and were judged by senior writers from the industry. Indiantelevision.com – which has been a regular partner of the SWA – got into short conversations via...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/pr.jpg?itok=4U4XwfT4
Critically acclaimed American dystopian drama, ‘Fast Color’ to premiere on MN+ and Romedy NOW

Offering some of the most celebrated Hollywood movies of all time to its viewers, MN+ and Romedy NOW will simulcast the Indian Television premiere of the American supernatural movie, ‘Fast Color’ this Sunday October 25, at 1:00 PM and 9:00 PM.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/q.jpg?itok=pnhf3jtc
TV will grow, but digital is where the money's at: SPNI's NP Singh

Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aajtak.jpg?itok=tayoapIL
Aaj Tak enters Bengal market with first regional digital extension

NEW DELHI: Aaj Tak is venturing into the regional digital news space with the launch of bangla.aajtak.in. The digital format of Aaj Tak Bangla will showcase exclusive content in politics, literature, sports, technology and entertainment for its visitors. The unveiling of Aaj Tak’s Bangla digital...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/republic.jpg?itok=aJYudEDW
TRP row: Republic TV's broadcast of Hansa Report not illegal, says court

NEW DELHI: Mumbai Police commissioner Param Bir Singh opened up a pandora’s box on 8 October when he addressed the press conference on the subject of TRP manipulation. Ever since, the news broadcasting industry has been beset by flying allegations and accusations, as well as FIRs and lawsuits...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/arnab.png?itok=MIYAZief
Delhi high court rules Republic TV cannot use ‘News Hour’

New Delhi: The fight for who holds the rights to the words ‘News Hour’ and ‘nation wants to know’ between Benett Coleman & Co’s Times Now and ARG Media Outlier’s Republic TV has been on for a very long time. Earlier, BCCL had moved the high court seeking a permanent injunction against Arnab...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/t.jpg?itok=8VyEsBnY
Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD

A time of happiness, the festival of Dusshera celebrates a new era, ushered in by the victory of good over evil. On this auspicious day, watch as evil is extinguished with fury and vengeance as glorious battles and fierce action awaits you on Sunday, 25th October 2020 only on &flix and &...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required