Television

Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end

A series of stringent SOPs will be implemented for the first few months of operations.

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MUMBAI: Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons, Mukta A2 has further enhanced its existing health & public safety measures across India and ensured that all of its locations are compliant with the enhanced safety and precautions plan for cinemas as per guidelines followed across the globe.

Under this plan, a series of stringent SOP’s on sanitation for health and public safety norms will be implemented for the first few months of operations upon reopening. The newly implemented mandates include:

·   The prioritisation of new standards of hygiene and sanitisation. This will include the disinfection of all areas within a cinema’s premise, including the box office, security area, lobby, restrooms, and food and beverage stands. This measure will further be strengthened by daily deep cleaning and sanitisation of strategic locations within the cinema including auditorium seats.

·    The implementation of social distancing norms. This will be achieved through compulsory body temperature checks upon entry to the theatre for all guests, employees, and visitors, making masks mandatory, and the proper demarcation of all queues. Patrons will be encouraged to book tickets, food and beverages online and digital, contactless transactions to maintain social distancing.

·   Social distancing will be enforced in auditoriums with Matrix Seating, in line with global cinema standards as per the directives received from the government of India. All entry and exits will be done row-wise and monitored to maintain one metre space between guests during this time.

·   All cinema employees will be held to the highest standards of cleanliness, with only medically certified staff, permitted to work. The usage of masks, gloves and the Aarogya Setu app will be mandatory.

Mukta A2 Cinemas managing director Rahul Puri said, “The spread of the COVID2019 pandemic has had an unprecedented impact on the world, confining millions of families to their homes. At Mukta A2 Cinemas, we understand the passion and love that people in our country have for cinema and remain confident that they will return to the big screen once operations resume,”

Puri added, “In order to ensure our patrons a safe and stress-free cinematic experience, we have implemented the health and hygiene guidelines in accordance with Global Standards. With these measures in place, we stand ready to resume business and look forward to welcoming all our guests back at the earliest.”

Mukta A2 Cinemas business head Sachidanand Shetty said, “We at Mukta A2 Cinemas have always believed that our guests' safety and well-being matter the most to us. Hence, when the current pandemic scenario drastically changed the way we look at the future, Mukta A2 Cinemas has during this downtime period geared up for the new normal hereafter.”

He further added, “The new normal will consist of proactive measures taken to increase public health & safety by ensuring disinfection, increased pest control, and repetitive sanitation processes along with social distancing will be the action plan for us to move forward. We at Mukta A2 Cinemas pray that all our guests take care of themselves in these trying times and look forward to hosting them once we re-open."

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