Television

B4U Network rolls out movie channel B4U Bhojpuri

It is coming up with six programming bands for different movies

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/15/b4u_0.jpg?itok=u1kYZZqf

MUMBAI: B4U Network, a Bollywood music and movie channel is all set to launch its first regional offering in the Bhojpuri regional space, B4U Bhojpuri, which will be a movie channel. The new channel is targeted at audiences in UP, Bihar and Jharkhand land aunches with a bank of most popular exclusive Bhojpuri movies.

As per BARC data, in the last three years the audience base in Bihar/Jharkhand has grown from 24 million in 2016 to 39 million in 2019, a 62 per cent growth in audience base and B4U Bhojpuri is capitalising on the opportunity.

B4U Bhojpuri is coming up with six programming bands named Patna Talkies, Bhojpuri Multiplex, Gorakhpur Theatre, Arra Chappra Hall, Banaras Mahal & WTP’s which would be played over the weekends.

Broadcasting India CFO and COO Sandeep Gupta said, “B4U Bhojpuri is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix we are offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. Besides we are also announcing 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which are an unmatched offering by any other channel in the HSM market.”

The channel has movies of superstars like Nirahua (Dineshlal), Khesari, Pawan Singh etc from the Bhojpuri movie industry. The two WTP’s every week proposition is a never before offering in the Bhojpuri Genre and is sure to hook audiences from 15 May 2019 onwards on DD Free Dish and other cable and DTH networks.

It has also released a brand film with the brand philosophy of “Dilwa Bhojpuri Ba” which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the culture and language.

B4U is also going all out with a TV campaign to promote this brand film along with its unique WTP movies on outside network channels focused on UP/Bihar/Jharkhand along with OOH in all the three states covering over 40 cities with 400+ sites.

To launch the channe,l B4U Bhojpuri has opened a free screening for viewers and media in Arrah near Patna where Bhojpuri speaking audiences would be able to see ‘Nirahua Hindustani 2’ and engage with B4U Bhojpuri’s engagement onground.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/colors.jpg?itok=4dyADgHL
BARC week 41: Sony, Star, Dangal retain their No 1 positions in urban, pay and rural markets

In week 41 of BARC India ratings, the action in the GEC genre continues to see stability for the leaders.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zeel.jpg?itok=uldwbrib
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tv.jpg?itok=ryQubiR2
News Broadcasting Standards Authority issues advisory on coverage of Ayodhya dispute verdict

While the Supreme Court ended the daily hearings of the Ayodhya dispute case on Wednesday, the News Broadcasting Standards Authority (NBSA) has issued a special advisory for reporting of the sensitive issue.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories