Television

Viacom18 launches India’s first multi-format Kids app ‘VOOT Kids’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/12/viacom18.jpg?itok=JnoOOQgP

MUMBAI: Viacom18 is all set to expand its digital ecosystem with the launch of its first subscription play – VOOT Kids.

Leading kids’ content on broadcast, Viacom18 now extends its thought leadership with a unique digital service for kids, which creates a seamless experience for both fun and learning in a safe, parentally controlled environment.  

Certified by Early Childhood Association (ECA), VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning, with its largest and most versatile collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. Priced at INR 799 for a year and 99 per month with Free Trials in both packages, the VOOT Kids app is available to download on iOS and Play Store.

 “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said Sudhanshu Vats, Group CEO & MD, Viacom18.

“VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place,” he added.

With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more. 

 Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.”

VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences.  The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof.

Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids"

VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 mn households driven by a mix of print, on-air, on-ground activations and digital outreach.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/DD_Yadagiri.jpg?itok=Q1o1c9o8
MIB adds DD Yadagiri in must-carry list for broadcasters

MUMBAI: The Ministry of Information and Broadcasting (MIB) has mandated all distribution platform operators to carry DD Yadagiri as a must-carry Doordarshan channel. In its recent notification, MIB stated that DD Yadagiri is the 27th mandatory Doordarshan channel and according to section 8 of the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/cnbc.jpg?itok=IYSN0pYw
CNBC-TV18 introduces #CNBCTV18Tweetathon on its 20th anniversary

MUMBAI: CNBC-TV18, country’s leading English business news platform is hosting India’s biggest business unconference on Twitter on 6th December. To mark its 20th anniversary the channel is introducing #CNBCTV18Tweetathon, an unconventional conference with renowned personalities like Shereen Bhan,...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/spider.jpg?itok=jkziqLXB
&flix to air World TV Premiere of 'Spider-Man: Far From Home' on December 8

MUMBAI: &flix recently announced World Television Premieres of Hollywood movies. This time, the destination for the biggest Hollywood hits, is set to launch a new offering that is sure to delight viewers. The channel will offer movie enthusiasts a chance to leap forth into limitless...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/tv_0.jpg?itok=em2z6oDK
Maharashtra political dance pips English News ratings 24 per cent in week 48

The political dance, the shenanigans by various political parties for premiership in Maharashtra politics provided News channels with more eyeballs in week 48 of 2019 (Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) as compared to the previous week according to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/BARC.jpg?itok=9yRwGt1p
BARC week 48: No changes in pecking order of top five Hindi GECs

In week 48 of BARC India ratings, Star Ustav has jumped to eight position from tenth last week in the urban market. The channel has also moved one step up on the pay platform from ninth position to eight.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/ndtc.jpg?itok=yS6tf0Fk
NDTV files civil appeal in Supreme Court against SAT order

MUMBAI: NDTV has filed a civil appeal in the Supreme Court, challenging the 7 August SAT order that upheld a Rs 2 crore penalty on the media company imposed by SEBI for disclosure lapses regarding tax demand of Rs 450 crore. “NDTV has on 3 December 2019, filed a Civil Appeal before the Hon’ble...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/ragahv.jpg?itok=MKT4ltB8
Optimystix appoints Rajesh Bahl as director and group CEO

MUMBAI: Optimystix, the leading production house in both Fiction and Non-Fiction programming, appointed Rajesh Bahl as the Director and Group Chief Executive Officer. In his role as Director & Group CEO, Rajesh will not only be responsible for Optimystix’s growth strategy but will also help the...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/mtv.jpg?itok=2rMFkSr0
MTV Beats unveils exciting line-up for December

MUMBAI: Striding into the third year, India’s fastest growing 24*7 Hindi music channel, MTV Beats continues to hold the baton high for all things Bollywood and Music. As a one-stop-shop for the most happening Bollywood music, MTV Beats has reached approximately 500 million viewers over the last...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/network18.jpg?itok=7vzCcuz_
Network18 denies asset sales to Times Group in BSE filing

MUMBAI: Network 18 has dismissed media reports of its asset sales to Times Group, calling the story “false and malicious,” in its latest Bombay Stock Exchange (BSE) filing. “We refer to your email...seeking clarification on news item ‘Network18 denies reports on assets sale to Times Group,”...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories