Television

Star Movies Kids is the new kid on the block

Both SD and HD versions of the channel are to be launched.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/18/star.jpg?itok=0PlFihm4

MUMBAI: A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is all set to launch both SD and HD versions of Star Movies Kids.

Going by the name, the channel is likely to showcase animated movies at first, which are currently broadcast on the main Star Movies channel. It will also help star in targeting kids advertisers to maximise its investment in the cost of acquisition of the movies.

The broadcaster already had a channel Baby TV, catering to toddlers, that was owned by parent company Fox Networks. Given the digital environment, Star not only has challengers in the broadcast space such as Nick, CN, Pogo, Hungama, Disney, Discovery Kids, etc, who have fortified their bastions over the years but also OTT players that have become the second screen for a considerable amount of kids.

Broadcast Audience Research Council (BARC) data suggests that 29 per cent of kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids channels. The high viewership for GEC indicates parallel viewing that kids do along with parents.

When it comes to the film based animated content, it gives better ROI with higher per minute impressions. According to the BARC data week 1 to week 32 of 2018, film-based animated content garnered 472 impressions, followed by cartoons/animation with 158 impressions and game/talk/quiz with 46 impressions.

Kids form a big section of TV audience. Kids’ viewership is also expected to spike as broadcasters are looking to invest more in home-grown content.

Talking about the year 2019, as per the BARC data week 2, Disney Channel, Nickelodeon, Hungama, Pogo TV and Cartoon Network stood at first, second, third, fourth and fifth positions respectively with 141953 impressions '000s, 140548 impressions '000s, 106963 impressions '000s, 73646 impressions '000s and 64072 impressions '000s.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/colorscineplex.jpg?itok=J3tyOiMX
Colors Cineplex to premiere Road Safety World Series on 7 March

MUMBAI: Colors Cineplex and VOOT is all set to bring Unacademy Road Safety Word Series.  The matches will be played in T20 format between India, Australia, Sri Lanka, West Indies, and South Africa starting 7 March to 22 March 2020 in Mumbai, Navi Mumbai and Pune and will stream live on Colors...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/cnbc.jpg?itok=x8f0feVO
CNBC-TV18 announces fifteenth edition of India Business Leader Awards

MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to launch the fifteenth edition of India Business Leader Awards (IBLA) under the theme of the event ‘Leaders of Change’. The objective of IBLA is to celebrate the remarkable achievements of the country’s most dynamic business...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/ipl.jpg?itok=U_Qkyviv
Star Sports launches #KhelBolega campaign around IPL 2020

MUMBAI: Amid the heightened social media chatter within fans, Star Sports along with the Board of Cricket Council of India launched Khel Bolega, a television commercial (TVC) ahead of IPL 2020. Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/kids.jpg?itok=gU0SgZXK
Mumbai got outdoors at the year's premier festival curated for kids

24th February 2020 Mumbai:  India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/abp.jpg?itok=ntSTl0Za
Jeetega India: ABP News curates special programming for Olympics 2020

MUMBAI: ABP News Network’s Hindi news channel ABP News has launched a special programme ‘Jeetega India’ for Tokyo Olympics 2020. It’s a special show that intends to cover every single aspect of the athletic event. Focusing on to promote sports in India, ‘Jeetega India’ will have a 360-degree...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/panipat.jpg?itok=54emoCoT
Zee Cinema to air World Television Premiere of ‘Panipat’ on 29 February

MUMBAI: Known for their commitment towards their ‘Dharm’ and ‘Karm’, the Marathas have been referred to as protectors and not fighters. They were not just ferocious fighters safeguarding their motherland but also ethical warriors with a simple code of honor. Director Ashutosh Gowariker’s magnum...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/regional.jpg?itok=zaBmI-wv
Zee Telugu to launch ‘Trinayani’ on 2 March

MUMBAI: Zee Telugu strengthens its primetime offering with a new fantasy drama Trinayani. An impeccable fiction tale, Trinayani highlights the life of a seer, who can foresee the future and the past. Produced by Annapurna Studios, the epic one-of-its-kind fictional drama will go on-air starting 2...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/ndtv.jpg?itok=k3PS9eAF
SAT further stays SEBI's impugned order against NDTV till next hearing

MUMBAI: The Securities Appellate Tribunal has further extended the relief to New Delhi Television news channel’s promoters Prannoy Roy and Radhika Roy, against the impugned order of the Securities and Exchange Board of India till next hearing. According to a BSE filing of the NDTV, “The Securities...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/all.jpg?itok=YvT2CY1Y
Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required