Mumbai: Kids’ channel Sony YAY! has launched a new show ‘Ding Dong Bell, Masti Ka Khel’ starting 16 August. The animated series is a chase comedy with a voice-over by Jaaved Jaaferi and Mubeen Saudagar.

In every episode, the Kukkads - Ding, Dong, and Bell are chased by a hungry fox, named Bhukkad. The perennially hungry fox is forever on the prowl for these chicks who are always at the ready to foil his plan. Each chick equipped with a special talent of 'brains', 'brawn' and 'beauty' is in the race to outsmart the fox and hence creating a laughter riot for kids. Every failure angers the determined fox to devise even more elaborate plans to outwit them in each passing episode, which usually ends up being a wild chick chase.

"'Ding Dong Bell, Masti Ka Khel’ is our pre-festive treat to kids which is packed with a hilarious ride doubled with funny commentaries by the best artists of the industry. While we have a barrage of new content lined up for the upcoming festive season, this is to give our young audience a taste of what they can expect in the coming months and continue serving them all their favourite characters & narratives," said Sony Pictures Networks India, business head, Leena Lele Dutta.

“I have always loved working with kids’ content and with a show like Ding Dong Bell, it has been a laugh riot while shaping up the narrative around it. The show is a perfect mix of comedy and adventure,” said Jaaved Jaaferi.

Sony YAY! will introduce the new characters of the show in an exclusive sneak peek on 14 August via Zoom.