Television
Report on Shemaroo

Powerpuff Girls: Over 30 brands partner with Cartoon Network

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=S5JZfUL4

MUMBAI: The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first collection of EMEA licensing partners secured in the region.

The EMEA merchandise roll-out will be kicked off by global toy partner Spin Master who will launch its innovative toy range spanning plush, figures and playsets, dolls, role play and novelty items in spring 2017. A robust line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will follow closely thereafter.

“The reaction to the return of The Powerpuff Girls has been remarkable. Blossom, Bubble and Buttercup may be little but they are generating a huge amount of excitement among fans, licensees and retailers” comments Johanne Broadfield,VP, Cartoon Network Enterprises EMEA. “We’re now delighted to be sharing details of the extensive line-up of partners that we’ve secured for this extraordinary franchise, and are confident that regardless of age, demographic or income, every fan will find a product they love.”

In the UK, a diverse range of top-class partners are being welcomed to The Powerpuff Girls licensing programme including Posh Paws (bags), Blues Clothing (apparel), Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear and kids’ bags), Smith & Brooks (kid and adult apparel), C&M Licensing (nightwear and underwear), The Janger Limited (clothing hangers and athletic wear), Drew Pearson International (headwear and accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery),Roy Lowe and Sons (socks), Poplar Linens (homeware) and JFS Manchester (accessories).

Over in Italy, the brand’s first partners include Imap Export S.P.A. (apparel and accessories) and San Carlo Gruppo Alimentare (FMCG). For Spain, first partners include Karactermania (apparel, back-to-school and accessories), El Corte Ingles (accessories), Laboratorios Iberpos (personal care), Miss Hamptons (fashion accessories) and Dolci Preziosi (FMCG). Lethe Jakub Chmielniak also joins the vast line-up with apparel and accessory products for Central and Eastern European, and luxury fashion brand Bizuu recently debuted its AW16 collection in Poland with a high profile catwalk event.

For the Middle East, Cartoon Network has signed licensees including Party Center LLC (party-ware), Concept – Big Brands Group LLC (personal care), Trucare Fzc (fashion and homewares), SunCe Products Limited (back-to-school) and MEI Theatrical Limited (events). Finally, in a multi-territory deal, Bioworld will launch an assortment of apparel and accessories across EMEA and Pretty Ballerinas is on board for a global footwear collection.

The Powerpuff Girls is also widely featured in the dedicated Cartoon Network Zone at the recently opened IMG Worlds of Adventures in Dubai. Alongside the ‘Mojo Jojo’s Robot Rampage’ ride that offers visitors the chance to take the skies with Blossom, Bubbles and Buttercup, the Cartoon Network retail store offers a vast array of Powerpuff Girl products, many of which are exclusive to the park.

In a further brand extension, Cartoon Network has recently partnered with Warner Bros. Interactive Entertainment to introduce The Powerpuff Girls into the popular LEGO dimensions video game in June 2017.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/zee.jpg?itok=M93K5EO5
Barc week 7: Zee TV slips down to third spot on pay platform

Zee TV has slipped down to the third position on pay platform(Saturday 13 February 2021 to Friday 19 February 2021) of Broadcast Audience Research Council of India (BARC) data. Colors Rishtey has beenreplaced by Zee Anmol at the ninth spot in rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/barc.jpg?itok=Q3eQW8V7
BARC week 7: Lizol leads top brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/mix.jpg?itok=Lz6OIA6Q
New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/icc.jpg?itok=Mnwo_npd
ICC & IMG ink mega deal to livestream 541 matches across 3 World Cups

MUMBAI: Cricket is about to get a boost like never before. The International Cricket Council (ICC) today announced that for the first time ever 541 pathway event matches across three ICC World Cups will be live-streamed globally in partnership with IMG, ensuring more cricket from more nations than...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dosha.jpg?itok=wZTsXhEB
‘Discovering Odisha - India's Best Kept Secret’ to air on WION

NEW DELHI: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking. India is ranked sixth on the list of UNESCO World Heritage Sites globally,...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/sangeeta.jpg?itok=ZPCl7o59
Sony Music onboards Sangeetha Aiyer as director of promotions

MUMBAI: Sony Music India (SMI) has named Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across international, Bollywood, pop & north repertoires and optimising promotions...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/praksh.jpg?itok=rw6DLWPz
India keeping tabs on law to make big tech pay for news: Javadekar

NEW DELHI: The government yesterday introduced sweeping rules to regulate streaming services, online news outlets and social media firms, a move that has the country's digital media ecosystem in a flutter. Undeniably, the last couple of days at the ministry of information and broadcasting have been...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/romesdy.jpg?itok=8Z_S_9Do
Romedy Now presents the Indian television premiere of popular teen-drama film ‘The Sun Is Also A Star’

MUMBAI: Staying true to its promise of entertaining viewers with a generous dose of love and laughter, Romedy Now presents a perfect reason to grab some ice-cream and a box of tissues for the much-awaited Indian Television premiere of American teen drama film, The Sun Is Also A Star on Sunday  28...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/colors.jpg?itok=9n5k-jgF
Siddhi hates Shiva, a mnemonic that left the nation intrigued

MUMBAI: Colors recently launched Bawara Dil, a hateful love story of two individuals with strikingly contrasting personalities. Siddhi (played by Kinjal Dhamecha) and Shiva (played by Aditya Redij) are like fire and ice, fate binds them in a holy matrimony, but they vow to destroy each other’s life...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required