Television
Report on Hindi News Viewership

Nickelodeon maintains its No.1 kids’ network position

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/08/26/nick.jpg?itok=6nDpAs0j

Mumbai: Nickelodeon has maintained its position as the most popular and number one kids' entertainment franchise in India.

Riding on the success of its diverse IPs, the Nickelodeon franchise maintains a weekly reach of over 44 million children, with the category's highest viewership market share of 31 percent (YTD). 

The franchise also leads in co-viewing target groups, with Nick commanding a 15 percent market share. 

The company said with the largest repository of homegrown content in the country (over 900 hours), all Nickelodeon characters, from Motu Patlu to the Bhoot Bandhus, have gone on to become icons of today.

Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Kids have come out of a very difficult and daunting period and are slowly adapting to the post covid realities of going back to offline learning and having more social interaction. As a responsible storyteller, Nickelodeon has always been there for kids through these tough times, nurturing and inspiring them through our stories and characters who have become their best friends and confidantes”.  

She further added, “We are committed to taking kids into a world filled with fun, imagination, and laughter, making sure they are stress-free and in high spirits. It is this deep understanding and connect with kids who are at the centre of our universe that has allowed us to garner immense love from them as well as the trust of their parents.” said Nina 

“Responsible fun entertainment and putting kids first is the resultant patronage received from kids and parents, has also made us a preferred partner of choice for advertisers who are also seeking to meaningfully engage with children and their families.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/hiren_gada.jpg?itok=cr50uEXK
Shemaroo crosses the 60-year landmark in style

Mumbai: Shemaroo is celebrating 60 years of entertaining the country's consumers and the entertainment ecosystem. And it's been a journey full of dynamism and agility. Shemaroo said they have been the entertainment industry's favourite muse for over six decades, and by catering to various types of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/marquee_nights_.jpg?itok=VgpSYjSb
Experts discusses the future of M&E at CNBC-TV18 Marquee Nights 

Mumbai: CNBC-TV 18 organised a spectacular event called "CNBC-TV 18 Marquee Nights" on 21 November 2022, at Masala Bay and Taj Lands End in Mumbai. The event featured Vivendi chairman and Havas Group chairman and CEO Yannick Bolloré in an exclusive conversation with CNBC-TV18’s Anuradha SenGupta....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/sony_pictures_networks.jpg?itok=H2TaxNAf
SPNI acquires exclusive media rights for Lanka Premier League 2022

Mumbai: Sony Pictures Networks India (SPN) has bagged the exclusive broadcast rights for the third edition of the Lanka Premier League 2022. The broadcaster will get exclusive television rights across the Indian subcontinent, including India, Pakistan, Afghanistan, Bhutan, Nepal, and Maldives,...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/amita.jpg?itok=Z5cIZk7o
Amita Maheshwari quits Disney Star 

After a stint of 13 years of service, Disney Star head of HR for APAC and India Amita Maheshwari has decided to leave to join an organisation outside of media space.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/pzaz-tv.jpg?itok=_Fm6BR4q
Pzaz TV reaches 50,000 films from 260 collaborating partners

Pzaz TV has amassed a catalogue of 50,000 films provided by a fast-growing community of 260 independent partners within 18 months of its 2021 launch.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/tak1.jpg?itok=bYamouJL
India Today Group announces launch of new website for Rajasthan Tak

India Today Group’s digital-first group of channels, Tak, has expanded its online presence with a newly launched website, www.RajasthanTak.com, strengthening its hold as a leading digital player in the regional-news market. This will be the group’s sixth native product after CrimeTak.in,...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/dhamaka_movies_0.jpg?itok=hWErWj-O
B4U set to expand its movies offering with ‘Dhamaka’

Mumbai: India’s pioneer broadcaster with a global footprint across 100 countries, B4U, is all set to launch their fifth channel and third Hindi movie offering, called Dhamaka Movies.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/8.jpg?itok=unROqQOz
Zee Cinema announces the world television premiere of ‘Karthikeya 2’

Mumbai: Karthikeya 2, a mystical adventure based on the mythical aura of Shri Krishna, has been announced by Zee Cinema. The film stars the uber-talented Nikhil Siddharth as Karthikeya, along with celebrated actor Anupam Kher, who brings gravitas to the film. Karthikeya 2 is all set for its world...

Television TV Channels Viewership