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Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”

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MUMBAI: It’s that time of the year again - a new and fun filled school term is set to begin. To make for an amazing start, Nickelodeon launches a new range of their Back-To-School products for children.  From Dora to Motu Patlu to Super kid Shiva, the new range of school-going products will bring all kids close to their most favourite Nicktoons. With an extensive range of trendy bags, colourful water bottles, pencil boxes and many more, kids will have a plenty to choose from to make their new session enjoyable.

Whether you support Team Shiva or the Motu Patlu Hero Squad, the new product range will make going to school more fun. If you wish to become a curious explorer like Dora or save the world like Paw Patrol, probably be a leader like Peppa or be enthusiastic like Masha, there is something for everyone in this range. Viacom18 will introduce the series of products with #NickToonsAtSchool campaign under the brand Nickelodeon. By making Nicktoons a part of their school lives, the brand envisions to heighten engagement amongst kids.

The campaign reflects how toons are the best friends to have fun with while highlighting the diversity in the range. The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with the kids and their parents.

Speaking about the launch of the upcoming range of products, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “With sustained efforts to cater to kids and their interests, we bring better and more exciting additions to our Back-to-school range. With newly introduced toons like Paw Patrol, Peppa Pig and Masha and the Bear, the new range of consumer products will keep the kids hooked onto their favourite on-screen characters.”

He further added, “From pre-schoolers to kids to teen-tweens, the range offers something for one and all. Like every year, we hope parents and kids opt for these new products to make their school life enjoyable.”

Viacom18 Consumer Products’ Back to School range will soon be available for consumers across key retail stores and e-commerce websites so that the new school session is worth it!

What are you waiting for kiddos? Grab your shopping bags and get some cool back to school range for your new school session!

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