Television

Nickelodeon Kids Choice Awards sees huge innovation for virtual edition

It has garnered 15 lakh + votes for the digital edition

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KOLKATA: Nickelodeon Kids Choice Awards (KCA) has set the tone for this new year with the announcement of kids favourites across film, television, sports and digital. This year KCA 2020 presented the show in a whole new format, focused on taking it virtual. The nominees were selected through a special online research to determine who entertained children the most during the lockdown. For the first time ever in the awards’ history, the winners were chosen by the kids through an unprecedented 15 lakh plus votes garnered across categories.

Kids Choice Awards is a one-of-a-kind extravaganza and over the years the fanfare for the awards has grown tremendously with more and more categories being added and everyone looking forward to winning the coveted blimp. This year saw an all new, enhanced and relevant list of categories with addition of six new awards for kids favourite online learning apps, YouTubers, Instagram personalities, food enjoyed during the lockdown, amongst others, each a true reflection of the times we live in. Celebrating their choices for a year that required resilience and optimism, kids have chosen those that brought a smile to their face and upped their spirits during the lockdown.

The awards saw the best mobile game title go to The Subway Surfers while the favourite YouTuber title went to Ashish Chanchlani. Anantya Anand was titled as favourite kid influencer while favourite food item during the lockdown was pizza.

In the sporting arena, PV Sindhu won the award for the favourite sportsman (non-cricket) of the year and MS Dhoni continued to inspire kids and emerged as the favourite sportsperson (cricket).

The awards saw Chhichhore bag honours in the categories of favourite Bollywood movie. Favourite movie actor (female) went to Shraddha Kapoor for keeping kids entertained in movies like ABCD 3 & Chhichhore while Varun Dhawan won the favourite movie actor for helping keep spirits of kids high through the year. Badshah won the title of best rapper / rap music stars for keeping kids tapping their feet. In television content, Surbhi Chandna was crowned favourite TV actor (female) for Naagin while it was a hat-trick for Dilip Joshi as favourite TV actor (male). Taarak Mehta Ka Ooltah Chasmah has entertained the kids all these years and emerged as the winner for the sixth time in a row. 

Viacom18 Hindi mass entertainment, kids TV network head Nina Elavia Jaipuria said, “Last year was a year of challenges that each of us have had to overcome. All through this our focus at Nickelodeon was to follow through on our promise of entertaining and empowering kids. We adapted to a more digitally evolved environment by introducing many pioneering categories first engagements and initiatives that continued to engage kids and keep their spirits high. The success story and patronage received for this edition of the Kids Choice Awards through the sheer scale of votes stands testimony to our success in ensuring that we continue to celebrate kids, entertain and empower them.”

Nickelodeon Kids Choice Awards 2020 saw innovations galore through some pioneering influencer and digital outreach campaigns. It collaborated with six diverse digitally famous influencers like child actor Aakriti Sharma, actor Palak Sidhwani,  mommy influencer Nisha Rawal and her adorable son Kavish Mehra, actor & ex-KCA performer Shantanu Maheshwari, KCA Orange Carpet King- Zerxes Wadia along with dancer & influencer Aadil Khan who helped promote KCA through fun original content. KCA also partnered with popular influencers in announcing the nominations thereby helping enable reach and resonance for the one of its kind category defining awards.

From its digital transformations, to partnering with Teach for India for helping contribute towards building digital infrastructure for kids, the high decibel social initiatives helped surpass voting records by fetching whopping 15 lakh votes for Nickelodeon Kids Choice Awards 2020. The winners of the awards will soon come together virtually on Nickelodeon for a fun and engaging evening hosted by popular child artist Aakrti Sharma and entertaining dancer, host and dost Raghav Juyal.

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