Television

Nick launches #NoStressExpress campaign for Childrens’ Day

A special programming lineup is planned on 13 and 14 November.

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Mumbai: Kids entertainment franchise Nickelodeon (Nick) is launching a fun and empowering campaign #NoStressExpress this Children’s Day to encourage kids gearing up for offline learning to express themselves freely as they step out after a hiatus of more than a year. Special Children’s Day programming initiatives are also planned for 13 and 14 November.

Nick, through its superstar Nicktoons ‘Chikoo & Bunty,’ ‘Happy & Pinaki,’ ‘Paw Patrol,’ and others, is urging children to candidly speak their hearts out in a 10-second video and upload it on nickindia.com, standing a chance to feature on the channel. Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits. 

In addition to taking the stress-free ride through the ‘express-a-thon,’ children can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos. The specially curated combos will be available on Zomato, Swiggy, dine-in orders, and takeaways. The campaign and its message will be further amplified by mommy networks and influencers. Supporting it will be fun mall activations and meet and greets with Nicktoons across the country, said the statement.

“At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year-and-a-half had kids face social isolation as they were staying away from physical school and their friends," said Viacom18 head of marketing for kids cluster Sonali Bhattacharya. "We believe they have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”

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