Television

MIPJunior: Can Indian animation make its mark?

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/MIPJunior.jpg?itok=DPjXebtu

CANNES: As the MIPJunior Lab got filled with an inquisitive audience, “The Passage to India" session began with the moderator, Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari, giving facts and figures about the kids broadcasting space in India.

Wanvari started off by mentioning the humungous size of the 0-14 year population group – at 350 million at last count, which is expected to touch 375 million or so by 2020. Which is why the Indian market is attractive, he pointed out for kids programming and animation. Highlighting statistics from 2015 data, he stated that localization is helping the 20-plus kids channels operating in India up the local-international ratio from 10:90 to 80:20. With that wide a ratio and language dubs of each channel, content from the US dominates the television market with about 44 per cent, Japan 17 per cent, India 16 per cent, the UK and France four per cent, Canada one per cent; and if compared to statistics of 2014, it was 42 per cent, 17 per cent, 13 per cent, seven per cent and four per cent, three per cent, respectively.

These statistics clearly paint the picture of how locally produced shows are being favoured not just by the audience but also the broadcasters. The top six to eight spots of the kids genre are occupied by locally produced programmes such as Motu-Patlu and Chotta Bheem, among others.

Wanvari pointed out that kids genre accounts for six minutes per cent of total viewership and most of the kids content is in animation format the production cost of which per 30 minutes is between Rs 1.5 to six million.

After introducing the panelists - Green Gold Animation founder and CEO, Rajiv Chilaka, Viacom18 Digital Ventures COO Gaurav Gandhi, Cosmos-Maya founder, Anish Mehta, and Graphiti Multimedia director and COO Munjal Shroff, Wanvari threw the question to the panelists asking what makes the prospects of the Indian animation sector so bright this time around; earlier attempts have failed.

He also queried them about how the Indian animation space has changed over the years, in which areas are the opportunities available for international players, and what content works for broadcasters and digital platform for kids.

Chilaka mentioned, “Back in 2001, there was only one channel catering to kids segment and now, there are 25-plus channels which showcase content produced locally as well. Over the years, the quality of animation, the technology, the services provided all have improved, and to support that, are the increased budgets.”

Speaking about the international market, Shroff commented, “Through our show 'Kulveera', we did a case study with Cartoon Network UK wherein we produced a pilot episode and gauged the response of the audience and it was interesting to see that kids loved the show.” So, as long as one’s series has a strong storytelling going on, the place from where the content originates hardly matters.

Mehta’s animation studio Cosmos-Maya has been doing wonders and, at present, has three co-production deals going on. “Our co-production deals are with Italian, French and German companies. We will be launching the French co-produced show 'Captain Cactus' which was made in association with Euope's well-known film maker Olivier Jean-Marie,” expounded Mehta.

“Over the period of 20 years, our work has evolved from being a service company to IP production, and finally we are at a stage where we can co-produce.”

With the advent of digital platform, and Voot being probably the biggest kids SVOD service, Gandhi added, “It’s said that, in next three years, more homes will be have the streaming device than television sets. We are an open market, and ready to buy any good content.”

Mehta also stated that, for co-productions to work, it’s necessary that one needs to understand the demographics. “Personally, after doing research, we follow a mixed model which blends well with both the countries.

Since 'Captain Cactus' is a co-production between India and Europe, the animation style and narrative is set according to the tastes of audience of both the countries."

The session was wrapped up with Q&A round wherein many people were interested in learning more about how can they work with not just Indian animation studios but also on how their content can work across the various platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/times.jpg?itok=A9ctmwZB
TRP scam: Times Network to take legal action against BARC

L'affaire TV ratings continues. In yet another sudden turn in the TRP manipulation case, the Times Network is gearing up to take legal action against the Broadcast Audience Research Council (BARC) for allegedly colluding with Republic TV to misreport viewership ratings and giving the channel "undue...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/republic.jpg?itok=uLV0POyu
Republic Media to run exclusive series on Indian armed forces ‘India’s Braves’ around Repubic Day

MUMBAI: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network has lined up an exclusive broadcast series from the valley of Kashmir. Republic Media Network's senior consulting editor - strategic affairs major Gaurav Arya (retd.) is all set to take viewers across the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/od.jpg?itok=HdTxb6Uz
Odisha leaps ahead with India’s first Women’s T20 tournament

BHUBANESHWAR: With the resumption of live sports in the country, Indians are lining up for a shot of cricket. And what better way to energise the nation in these Covid times than with the most dynamic and exhilarating format of the game – the T20. Leading the way in this direction is the inaugural...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/sare.jpg?itok=jmQawFZl
Saregama PAT triples in third quarter of FY 2021

BENGALURU: Indian music label and movie studio Saregama India Ltd (Saregama) reported more than 200 per cent (201.5 per cent) Y-o-Y (year-on-year) growth in consolidated net profit after tax (PAT) for the quarter ended 31 December 2020 (Q3 2021, quarter or period under review) as compared to the...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/isl.jpg?itok=8guOnyQh
Hero ISL sees uptick in viewership, fans keep the momentum high

MUMBAI : Cricket is indeed big in India. Globally, however, it’s football and football all the way, and the willow game has a long way to go before it catches up with it.  In India, in times of Coronavirus and cricket, soccer has been holding its own, especially with the seventh India Super League...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/zulfia-waris.jpg?itok=FZpcNLvH
All set for launch, ABP Studios to tell balanced stories beyond black & white

It was in July last year that what used to be known as the ABP News Network rechristened itself as ABP Network, and started on a journey to go “beyond news” and disrupt the ever-growing content-ecosphere with new capabilities.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/iftpc_0.jpg?itok=WXxL3wzT
Vidnet 2021: UK-based production body PACT partners with IFTPC

The Indian film & TV industry is counted among the entertainment powerhouses of the world. The Indian filmmakers, artistes, behind-the-camera personages who have been feted internationally are beyond count, as are the movies and series that left an indelible mark on our society and culture.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/farx.jpg?itok=AktI9NNs
Enterr10 Network’s Bhojpuri Cinema celebrates Republic Day with 'Farz'

MUMBAI: On the occasion of Republic Day, Bhojpuri Cinema is all set to entertain their audiences with a full packed and romance movie with the World television premiere of Bhojiwood’s biggest hits Farz on 26 January at 7 pm followed by repeat telecast on Wednesday, 27 January at 10 am. Bhojpuri...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/dabang.jpg?itok=J6hWshDW
Cartoon Network gets Cosmos-Maya’s Dabangg cartoon show

MUMBAI: Iconic cop Chulbul Pandey is coming to the small screen in an animated avatar with the quirky and exciting new cartoon called Dabangg - The Animated Series. Produced by Cosmos-Maya, the show is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia’s...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required