Television
Report on Shemaroo

IN10 Media ventures into kids entertainment with 'Gubbare'

The current programming includes ‘Appu – The Yogic Elephant’, ‘Love U Ganesha’, and many more.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/13/as.jpg?itok=PHsucOl5

MUMBAI: In honour of Children’s Day, IN10 Media Network is venturing into the kids’ entertainment space with the launch of new premium Hindi channel ‘Gubbare’.

Gubbare aims to deliver non-stop entertainment and fun-learning for young viewers between the age of 2-14 through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking – elements that promise endless joy and cheer in the lives of kids.

As per recent BARC data, kids’ entertainment continues to be one of the leading genres in terms of viewership in the urban Hindi speaking markets.

IN10 Media Network MD Aditya Pittie said: “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our footprint in the industry. In our country, television continues to be a primary viewing platform for kids’ entertainment among most households. We are excited to launch Gubbare on Children’s day and build an affinity with kids through the channel’s distinctive and exciting programming.”

Gubbare offers wholesome entertainment for kids and provides a platform for brands to associate with and reach out to their target audience. The content line up along with engagement synergies through marketing initiatives such as the ‘Gubbare Kids Club’, provides innovative ways for brands to engage with kids and create a level of interactivity. Fresh approach to content gives advertisers an opportunity to align with new characters and shows.

A 24-hour kids channel, Gubbare’s library offers an eclectic mix of innovatively-told stories and fascinating characters, spinning tales of adventure, thrill, comedy, learning, etc. Transcending cultures and countries, the current programming includes a mix of Indian animation like Appu – The Yogic Elephant, Love U Ganesha, Chhota Hatim and Seven Monsters, as well as introduces Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Leo & Tig, The Dabangg Girls, Atchoo to the Indian audience on the channel. Apart from cartoon shows, the channel will also telecast animated movies on weekends.

Gubbare is a pay channel and will be a part of the ‘Apna Epic Value Pack’. It would also be available on all major DTH and cable operators across India. Viewers can tune into Gubbare on Airtel Digital DTH at Channel Number 465, on Fastway Transformers Private Ltd. at channel number 386, on GTPL Hathway at channel number 371, on GTPL KCBPL at channel number 312, on Indian Cable Net at channel number 717, on SITI Network at channel number 453, on UCN at channel number 195, on SITI Maurya Cable at channel number 716 and on Digiana at channel number 570.

IN10 Media Network’s channel catalogue comprises: EPIC TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and Filamchi – Filman Ka Laalchi.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/iftpc.jpg?itok=HnCh5EnY
Get crew members tested for Covid, IFTPC urges TV producers

MUMBAI: With no slowdown in sight in the number of Covid2019 cases in Maharashtra, the Indian Films and Television Producers Council (IFTPC) has urged all television producers to conduct RT-PCR/antigen tests of crew members working on ongoing projects. The statement comes at a time when the state...

Television Production House TV Commercial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_174431_800_x_800_pixel.jpg?itok=Sjdd2M8s
Sony Pictures Sports Network to broadcast WrestleMania 37

KOLKATA: Sony Pictures Sports Network (SPSN), the exclusive home of WWE in India, announced the broadcast destination for WrestleMania 37, the global pop-culture extravaganza featuring WWE Superstars from across Raw, SmackDown, and NXT divisions.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_120237_800_x_800_pixel.jpg?itok=6jJL1Zjt
BARC week 13: Reckitt leads advertisers list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/sunder_aaron.jpg?itok=i1BhyyMk
From digital to DD Free Dish: All about The Q's unique proposition

MUMBAI: It won’t be a stretch to describe The Q India channel as a jack of all trades. A Hindi GEC at its core, it also offers digital programming from social media stars and leading digital video creators. On the back of this, it has become one of India's fastest growing youth entertainment brands...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/big_fm-rr.jpg?itok=L-zg8vgF
Big FM onboards as official radio partners of Rajasthan Royals

New Delhi: It's that time of the year again, which cricket fans have been waiting for with bated breath. The 14th edition of the Indian Premier League (IPL) is here and the excitement is palpable. Radio channel Big FM has partnered with the IPL team Rajasthan Royals for the second consecutive year...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_164105_800_x_800_pixel.jpg?itok=kV0kB12H
IPL 2021: TV9 Network bags Kolkata Knight Riders sponsorship

NOIDA: TV9 Network has extended its partnership with Indian Premier League 2021 (IPL 2021) team Kolkata Knight Riders for the second year in a row, ensuring that the TV9 brand will be emblazoned on the team’s jersey starting April 9 and until May 30, when the final match will be played.  Last year...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_151818_800_x_800_pixel.jpg?itok=O1GO4u9V
Colors Tamil brings Direct Television Premiere of ‘Sarbath’

Colors Tamil, the youngest GEC of Tamil Nadu, is all set to bring to your screens the direct satellite premiere of the much-anticipated movie – Sarbath. First time available to viewers on Colors Tamil, the family entertainer Sarbath is Directed by debutant Prabhakaran and boasts of a star-studded...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_144527_800_x_800_pixel.jpg?itok=WQjN8ri7
Court dismisses Mumbai cop’s defamation plaint against Arnab Goswami

New Delhi: A Mumbai sessions court has dismissed the defamation complaint filed by deputy commissioner of police of Mumbai Abhishek Trimukh against Republic TV editor-in-chief Arnab Goswami, his wife Samyabrata Ray Goswami, and ARG Outlier Media. The court ruled that complaint was not maintainable...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required