Television

Disney's Stay Fit Initiative makes a splash across Schools' in India

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The Walt Disney Company believes in filling kids’ lives with hope and imagination through the magic of storytelling. As a part of our healthy living initiative, we, at Disney, have identified fitness as one of the key themes and want to propagate the idea ‘Staying Fit can be fun’ amongst kids. 

Mickey Mouse and Minnie Mouse are leading this ‘Stay Fit’ activity by teaching children various fun-filled, easy-to-follow dance steps. We have screened a ‘dance along’ Mickey and Minnie video, demonstrating the specially choreographed dance routine which the kids can watch, follow and perform together with their friends. With a little help from choreographer Dhiraj have put together 9 simple signature dance steps on a special foot-tapping song which are fun and easy and will help strengthen the young muscles; paving way for a healthy future

We are taking this initiative to 3000+ schools; reaching out to 1.2+ million kids across the cities of Mumbai, Delhi and Bangalore, and its a unique activity not done before!

Devika Prabhu, Executive Director and Head – Product, Media Networks, Disney India  was quoted saying, "At Disney, we are consistently working towards creating interesting engagement opportunities that can fill the kids’ lives with fun, laughter and optimism. Celebrating Mickey’s 90th Anniversary this year, we embarked on a unique initiative  to propagate the idea that ‘Staying Fit can be fun’. We are thrilled with the response we have received from kids, their families and their teachers so far; and we hope they will spread the fun so we have many more kids and families joining Mickey and Minnie as they dance their way into fitness.”  

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