MUMBAI: After Beauty and the Beast Broadway-style musicals in 2015 and 2016, Disney has rolled up its sleeves for another musical in Aladdin for an India production. BookMyShow (BMS) has exclusive rights for distributing this Disney hit and is also producing the show. The musical will premiere at Mumbai’s National Centre for the Performing Arts (NCPA) on 20 April 2018.
Sponsored by PayPal, the show will also travel to Delhi and Hyderabad. BMS CEO and founder Ashish Hemrajani said that the initial price of the ticket would be around Rs 750 with weekday prices differing from weekend ones. Opening with 13 shows, the musical will be reimagined by the Indian talent to make it locally relevant without losing the original essence of the Broadway show.
Marketing will primarily focus on BMS’s existing customer base while also leveraging traditional media routes. Show locations are decided by BMS depending on demand, said Disney India head (live entertainment and local content studio) Vikranth Pawar. Cities with a large English-speaking population or with love for English entertainment content will accept the show.
Disney India country head Abhishek Maheshwari added, “Disney stories are timeless and have a special meaning for everyone in the family. Stories like Aladdin and Beauty and the Beast are universal and can engage fans everywhere. In India, we are committed to developing world-class entertainment that families can relate to and become a part of their everyday lives. We partnered with BMS, given their deep understanding of the local audience and their quality of consumer engagement.”
The Indian production boasts of extravagant sets, costumes, choreographed sequences, mesmerising special effects and the flying magic carpet, which will instantly transport the audiences into the magical world of Agrabah. Over 50 performers will weave the story on stage taking the viewers on the adventures of Aladdin and making this musical a unique experience.
The show is originally produced by Disney Theatrical Productions that features music by Tony Award and Alan Menken. (Beauty and the Beast, Newsies, Sister Act, Little Shop of Horrors), lyrics by two-time Oscar winner Howard Ashman (Beauty and the Beast, The Little Mermaid) and three-time Tony Award and three-time Oscar winner Tim Rice (Evita, Aida).
Also Read :
